Accomodation-Velká+Úpa+53

= = LINK TO MY ASSIGNMENT IN THE PREZI: []

I would believe that following strategy would be perfect: Web2.0 strategy make sure you cover the aspect of family and make it attractive through the kids and mothers, they normally decide such a trip = = = = =Part 1= I chose my boyfriends current business, who offer accomodation in the Giant mountains in the Czech Republic. The Giant mountains are the highest mountains in the Czech Republic and offer many winter and summer sports activities. Accomodation - its an old cottage built in the early 20th century. The cottage can accomodate around 20 people. The cottage is located on the hillside overlooking the valley through which the line UpaRiver. Cottage offers cheap accomodation for relaxing vacation with children, families and groups. []



  Ubytování - Velká Úpa - Pec pod Sněžkou - chalupa U Hančilů


 * Meta keywords: Accomodation, Velká Úpa (name of the area), Pec pod Sněžkou (area next to Velká Úpa), Cottage at Hančil (name of my boyfriend)**

I chose two competitors, who offer similar kind of accomodation, I have visited both place. First is in the area of Giant mountain, it is almost our neighbour, just 15 minutes walk from our cottage) The second competitor is located in the Ramsaun am Dachstein in Austria, where I spent 4 days on vacation.

**1. Penzion Šimral**
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we can see that the keywords are almost same as in case of my boyfriend´s cottage
 * || Pension Šimral - Velká Úpa, Krkonoše ||
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 * Meta keywords: Giant Mountains, Velká Úpa, Czech Republic, Pec pod Sněžkou**
 * Meta keywords: Giant Mountains, Velká Úpa, Czech Republic, Pec pod Sněžkou**
 * Meta keywords: Giant Mountains, Velká Úpa, Czech Republic, Pec pod Sněžkou**

2. Bauernhof - Pension Greimelbacherhof
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Schladming,Planai,Hochwurzen,Dachstein,Österreich,Austria,Steiermark,Nachtskilauf,Untertal,Obertal,Biobauernhof, Rodeln,Skifahren,Pferdeschlitten,Gruppenreisen,Tauern,Balloons,Ballonfahren,Heissluftballon, Naturerlebnis,Berge,wandern,snowboard,Familienurlaub,Erholung,Natur,Pferde,reiten,Privatpension,Wellness, <span style="color: #1a1aa6; font-family: monospace; font-size: medium; line-height: normal; white-space: pre-wrap;">Bauernhof,Ferienwohnung,Ferienhaus,Sauna,infrarot,ruheraum,oase,Dampfsauna,Wärmebank, <span style="color: #1a1aa6; font-family: monospace; font-size: medium; line-height: normal; white-space: pre-wrap;">Massage,Fitness,Raum,Kinder,Ferien,Steiermark,kinderfreundlich,Skifahren,Langlaufen,Langlauf,Schwimmbad, <span style="color: #1a1aa6; font-family: monospace; font-size: medium; line-height: normal; white-space: pre-wrap;">Tiere,Planai,Reise,Dachstein-Tauern,Ski,Amade,Sport,Erholung,Natur,region,Dampfbad, <span style="color: #881280; font-family: monospace; font-size: medium; line-height: normal; white-space: pre-wrap;">Bio-Bauernhof,Langlauf,Trekking,Mountainbike,Bergsteigen,Unterkunft">

These two competitors Pension Šimral and Pension Greimelbacherhof are little big bigger houses, they offer accomodation for more people and have own chef.

=Linking= The cottage Velká Úpa has already few links, for example
 * website called Our mountains, where people can find everything regarded to accomodation, activities doing in the mountaing etc.,
 * or website Czech mountains - very similar to one before, we can also find there the 2 competitors
 * we are going to put the link on the website of czech ski manufacture (local factory which makes ski called LUSTI for professional skiers and hobby skiers)
 * website of the town Trutnov - the closest bigger town in the Giant mountains)
 * block page, which would regularly inform people about the news on the cottage, how to spend time in the mountains, different sports activities, games with children, there would be also forum.

=Part 2=

Long tale
For the long tale strategy I would like to focus on accomodation for mothers with babies, or for parents with children, who look for the place where they can spend relaxing vacation in the beautiful nature, very suitable for them. There would be a special program for parents with their children. This program would be conducted by a qualified person, who would prepare program for parents with children like games, trips etc. There would be a possiblity of entrust their children to the care of qualified person and relax for some time. Cottage would of course offer all neccesary equipment for the babies and children like folding bed, small tables and chaires, seats for the babies, potties, kids corner with lots of toys etc. It would be same with the external interier, because the cottage is on the gentle slope, children can learn to ski, or they can sledge in the winter. In the summer season there would be a small swimming pool, trampoline and of course the swings.Children could also feed the sheeps, which would make a company for them since the end of April till October. The sheeps graze just next to the cottage.



The design of the landing page for the web page would consist with the pictures of the babies and children, their mothers, pictures of the sheeps. Also the picture of the landscape and the cottage itself. I would collect nature colours.


 * Google Adwords campaign:** As a title I would put Relaxing with your children, or Vacation with children in the mountains, Moms and dads, come and spend nice holidays with your children!
 * Text line on Google Adwords would be:** Program tailored specifically for you and your children, under the guidance of qualified people, who will prepare program for all your family or just for your children. You will spend relaxing days in the beautiful nature in the heart of Giant mountains in the Czech republic.

There would be many photos of the neighborhood. Information about the program for the mothers and their babies
 * Facebook add with image:** Name of the cottage- Pension U Hančilů with the picture of children playing in front of the cottage and the sheeps in the background.

=Part 3=

**Web 2.0 Marketing**
I check what competitors do in the Web 2.0 Marketing Pension Šimral has presence on facebook and its very active, lots of pictures and news. It doesn´t have presence on Linkedln, Slideshare, Flickr and youtube. On the blogsphere.com it foud 86 results for Pension Šimral. On Flickr.com it has found lots of picture of the area where the cottage is located, many pictures of the Giant Mountains, but from the different users.

In case of the second competitor Penzion Greimelbacherhof. Surprisingly this pension doesn´t have presence on facebook and on the blogsphere it found only 38 results. Not present on youtube, Linkedln, Slideshare and Flickr. On Flicker.com it has again found lots of pictures from the area of Ramsau am Dachstein

Blogsphere I would contribute to the blogsphere with the Forum, where the mothers could ask some questions to the qualified person, who will lead the program on the cottage. Because mothers with the babies will be certainly interested in how does the program look like, what they should imagine under this program for mothers and their babies? Also each person would have possibility to add some positive or negative experience with the program for mothers and babies and other people could read it. I would also contribute to the blogsphere with some videos and pictures as well.

=**Part 4**=

**Crowdsourcing**
As a crowdsourcing tool there would be possibility mainly for mother,because we are fousing on mothers with children to say on the website own idea,own image how the mothers would like to spend vacation with the kids on the cottage and group of qualified specialist (who would lead the program for mothers and their kids) would respond and mainly inspired on them. Inspiration is a very important think and mothers would a big help. Only the mothers know their own children best and they can give us some tips. When everything puts together then it can be great spending vacation for the mothers with their kids.

=Part **5**=

**Networking**
I am in Facebook. I think that for my business would make sense to have also profile on Facebook. Maybe I could also create profile on My Space. I would sent the profile of cottage to all my recent friends on facebook and they would send it further. On the profile I would add lots of pictures from different events happing in our cottage so the people could imagine how doest it look like and what we offer to families with kids. There would be also video from youTube. would be all the neccesary contacts and webpages about our cottage every third person making a reservation pay half of the price for the accomodation.
 * Mobile marketing strategy**: www.united-domains.de/tel I remembered the video, which we watched on mobile strategy. Our cottage would have this service (for example UHancilu.tel) where
 * Twitterr business idea:** Time to time here would be special offers, for example soon there would be a Valentine´s Day and we would have cheaper accomodation, or special offers like

=Part **6**= My kind of business is targeting maily the families with kids, the mother and their babies, but our cottage is also suitable for young groups of people, who like skiing and snowboarding and lots of fun on sledges. In the summer riding on the bikes. I think that this can Net Gen attract them. On our profile on Facebook and on Flickr and blog we have many information about our ski resorts and cycling routes.
 * Net Generation**

=**Part 7**=
 * Tribes strategy**

I have a blog where I creat something to attract peole, some added value to my customer( a video, a content) and then I am sharing this with social media like Facebook, YouTube, Twitter and Google. Then people come back to my blog, they react what they saw on youTube, what they read on facebook. But I´ve got an idea to make my business more visible on the internet, I would have some tribe partnership,who would be in the same industry like me, some people with whom I share the ideas. They would promote me to Facebook, YouTube, Twitter and Google and I would promote them. We would help to each other, I promote them and they promote me. Suddenly I would have more people who would know my business thanks to my tribes heads (partnerships).

=**Part 8**= Come up with a AR idea for Markers and Browser
 * Web3.0**
 * QRcode idea:** I would come up with a idea of creating an ad in the magazines and newstaper or also some leaflets where would be the QR code and people owning the smart phone could easily find for example special offer for accomodation.

LINK TO MY ASSIGNMENT IN THE PREZI: []