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**BUY BUS TICKET AND SKI PASS TO SKI RESORTS WITH A MOBILE PHONE - PayByT3xt **

**1 **.

**Webmarketing **

**SEO **

**Consider your possible future business **

When buying a bus ticket and a lift pass to a ski resort from Grenoble Bus Station (gare routiere), people have to show up very early and stand in line potentially for a long time, hoping to get a ticket. There is also an option of booking/buying them on the internet, or at the station in advance.

For downhill skiing, prices range from €19.50 for Méaudre to €37 for Alpe d'Huez or Les 2 Alpes. The transport plus pass package cannot be exchanged or reimbursed, so it is a good idea to purchase tickets the day of departure.

**Solution ** : People can buy a bus ticket + lift pass with their cell phones, allowing them to get their tickets in advance, and to avoid queueing in line (in which case the station and the website (SkiLigne Web) are both a competitor). Buying a ticket with your cell phone is convenient for people who show up early and do not want to stand in line, and want to secure their place on the bus. It is also more convenient than buying ticket online since you will have both the bus and ski tickets on your phone and will not have to make online transactions and priting a ticket.

**Compare meta data with main competitors **

SkiLigne Web **Metatags** on : http://www.cipra.org/ccalpsresearch/skiligne-transisere/


 * <meta content="The frequentation of ski resorts in Isère is important, especially during winter holidays and week ends. Most of them suffered from bad public transports services and connections. People mainly use their car to access to ski resorts and generate important traffic jams in the valleys and in the surroundings of Grenoble. Skiligne TransIsère is a combined product (roundtrip ticket + ski pass) sold at the central bus station. Ski passes are negociated with ski resort at special prices" ||
 * || name="description" /> ||

Their website does not contain keywords per se, but it does contain them within the sentence structure in which the metatags are formulated.

The **Isére website** is another website that offers affordable vacations to different resorts in the Alps on : <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">http://en.isere-tourisme.com/site/index-1-2.html <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">However this site offers longer vacations, that include accommodation and six-day ski passes, and is not targeted at people who are interested in buying a lift pass and a bus ticket for daily use. This site does not have **metatags**.

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">The **Transaltitude website** offers customers the possibility to make reservations to ski resorts, and to make online purchases as well : []

The **metatags** on this site are :


 * <meta name="Description" content="Cliquez, réservez,...skiez ! ||
 * || Réservez dès à présent votre transport pour vous retrouvez au pied des pistes des stations iséroises" /> ||
 * || <meta name="Keywords" content="Transaltitude, Skiligne, réservation, transport, car, bus, grenoble, station de ski, transport, hiver, 2 Alpes, Alpe d'Huez, Chamrousse, Villard de Lans, 7 Laux, Alpe du Grand Serre, " /> ||

The metatags on this site are a lot better than on the other sites as it contains the names of different ski resorts, plus the words; transport, car, bus, reservation, and station the ski. Similar tags should be used on the PayByT3xt website.

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Suggest your Metatags for each main page **

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">lift pass, buss ticket, ski resorts, and names of different ski resort options, snowboarding, downhill skiing

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Linking **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Find possible portals and websites or blogs which would make sense to ask for a link **

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">PLAY GRENOBLE : [] <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">SKI GRENOBLE: [] <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">GRENOBLE.FR : [] <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">ISÉRE : <span style="font-family: 'Times New Roman',serif; font-size: 16px; line-height: normal;">[] <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">GEM Website : []

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">and in addition to these : different hotels in Grenoble

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Create an entry to wikipedia on facts **

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">The entry about the service attributes could be more relevant on Wikitravel where activity and transportation related issues are discussed. The entry would include information about the service, such as where it can be used and its benefits. Especially when travelling to Les Deux Alpes, it is often very difficult to make it on the first bus leaving at 7:15, since the ticket shop opens at 7:00, and therefore buying a ticket with a mobile phone and avoiding long lines would ensure a place on the first bus. Information like this is important to tell to the customers.

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Check alternative SE (eventually specialised ones as well as foreign language ones) **

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">There are no others that offer a mobile solution for buying tickets for transportation and lift passes

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">2 **<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">.

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Long Tail **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Landing Page **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">PPC for your landing page and LT marketing idea **

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">Having a landing page for the company might not be very beneficial, since more visibility could be reached through travel and tourism sites, and therefore linking would be more important in the case of this company. However having a **landing page** would be important in order to give more facts about the service. The site could therefore have the relevant information, and the design could be made interesting to skiers and snowboarders with images of both, and perhaps some scenery photos from taken from the bus trips. People could maybe share photos on the website and share experiences in a blog on the site.

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">In terms of a **long tail idea**, the service could offer the possibility to buy only single or return tickets to destinations and for travelling within Grenoble via tramway and busses, without having to buy a lift pass. Posters at tram and bus stops could be used and ads on websites, such as[| l'Office de Tourisme de Grenoble]. This would not work the other way around since customers would not benefit from buying a lift pass with their mobile phone as they would have to go the same venue to get their actual lift pass anyway.

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Design 1 Google Adwords campaign with title, text line 1 & 2 **

**//<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Buy a bus ticket and lift pass with your mobile phone //** //<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Secure your place on the bus, and buy a lift pass conveniently. // //<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Keep your ticket safe in your mobile phone, avoid receipts //

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Design 1 facebook add with image, title and content text **

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">Same ad as for Google, it is concise, informative, and easier to read than longer ones which people ignore on Facebook



**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">3. **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Web2Zero **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Web2.0 marketing **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Compare what competitors do in Web2.0 (check from their websites) ** **<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Follow in specifics on their presence in YouTube, Facebook, LinkedIn, Slideshare, Blogsphere, Flickr ** **<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">What would be generic tags needed to promote your company **

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">Web 2.0 is often making headlines, but the fundamental question is whether or not it makes money. It is important to understand what is different about Web 2.0 and how the differences can benefit an executive, a small business owner, or an entrepreneur, and how it offers ways of creating new opportunities on today's Web.

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">Skiligne TransIsére has no presence on Youtube, Facebook, LinkedIn, SLideshare or Flickr. However they do have a page on www.cipra.org, which is a website targeted to those interested in travelling in the Alps, but in terms of Skiligne TransIsére, their site is not very informative - even to the degree that it might be safe to argue that they are not a direct competitor, as their main objective is to provide an access by public transport to the major tourist winter sites in Isère. They might even be a good partner in the mobile ticket business, as they already posses important information regarding the area and different functional and administrative issues that might be relevant. Isére does have a presence in diffferent media, but it is not relevant in this case as they are related to the region itself and not the services that are offered.

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Blogsphere **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">What could you contribute to the blogsphere? **

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">"The **blogosphere** is made up of all [|blogs] and their interconnections. The term implies that blogs exist together as a connected [|community] (or as a collection of connected communities) or as a [|social network] in which everyday authors can publish their opinions. Since the term has been coined, it has been referenced in a number of media and is also used to refer to the Internet." (Wikipedia)

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">Due to the demeanor of the service, it is not relevant to have a significant presence on blogsphere. However travellers, and tourist in general are often interested in the opinions of other people when they seek information about a specific destination, and having some information about the service that is being offered here might be beneficial to the company, as it would generate visibility and possibly interest towards the service. But mainly, at least in its initial stages, the service would be targeted to those who are looking for daily trips to certain destinations, and buying their ticket at the train/bus station in Grenoble in the morning. At this stage people would be informed via posters. In terms of blogsphere, the effects of word-of-mouth would be relied on in the beginning.

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">4. **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Crowdsourcing **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">How could you apply crowdsourcing tools for your offering ** **<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Come up with a strategy on how to crowdsource your business **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">"Crowdsourcing **<span style="font-family: 'Times New Roman',serif; font-size: 12pt;"> is the act of outsourcing tasks, traditionally performed by an employee or <span style="color: windowtext; font-family: 'Times New Roman',serif; font-size: 12pt; text-decoration: none;">[|contractor] <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">, to an undefined, large group of people or community or a crowd, through an open call." (Wikipedia)

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">In terms of crowdsourcing, the influence of word-of-mouth is critical in this business, as people tell their peers about the benefits of the service.

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">5. ** **<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Networking **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Business Networks ** **<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">In which social networks are YOU in ** **<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Reseach which social networks would be making sense to be part of and how ** **<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Evaluate the relevance of a mobile marketing strategy ** **<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Come up with a Twitter business idea **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Currently I am on **<span style="font-family: 'Times New Roman',serif; font-size: 12pt;"> Facebook, Myspace, and I frequent several music and movie blogs where I have registered as a member. I also have a Photobucket account, where I can upload photos and share them on the blogs with an embedded code. I also have a Youtube account but I have not uploaded any of my own videos. I have a Spotify account where I have added friends and some unkown people with a similar music taste, on where we can share our playlists. **I do not have a LinkedIn account, but** I think it would be a good idea to have one since it a good way networking method, and more official than Facebook.

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">The **relevance of a mobile marketing strategy** might be high in this business, since it would be a good way of informing people about the service. However, it might be very costly and the "return-on-investment" might be very low since there is no way of being able to determine which of the people who the marketing efforts are targeted to will actually even consider using the service. If there would be a way to get access to student mobile numbers, then immediately the strategy would become more effective. However, there are ethical issues involved with this. In general, the relevance of a mobile marketing strategy depends on the demeanor of the service or product that is in question.

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">A Twitter business idea **<span style="font-family: 'Times New Roman',serif; font-size: 12pt;"> has similar issues in terms of this service, since it is very difficult to actually reach the relevant customers on twitter. Having a presence on Twitter could still be important, because some visibility is still better than none at all. First, having an account on there with the relevant information regarding the srvice would be essential, and then adding as many contacts as possible, and more importantly contacts that might be relevant in this case. Howeverposting "ads" on Twitter might be seen as intrusive by some users and therefore have a negative impact on the image of the company.

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">6. **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Net Generation **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">How well do you intergrate NetGen compencies into your enterprise ** **<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">How well do you target with your services and solutions a NetGen clients **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">7. **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Tribes **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Discuss and come up with a tribe strategy for your business (application and content) **

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">“A tribe is a social community built around an idea, a vision, a goal, a common interest, a common problem, a unique product or service, to facilitate the sharing of experiences, education, support and encouragement.” ([])

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">It might be difficult to create a tribe of its own around the product, and therefore targeting existing tribes could be more valuable. The behavior of snowboarders contains tribal elements to a strong degree. They share similar values and dress in a similar fashion, and they posses similar behavioral patterns as well in terms of the way they talk and act in the social environment.

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">For the company it could be good to target specific groups in different ways. In terms of snowboarders, the service could be designed in a manner that it has some associations with their values and other characteristics. Snowboarders are often very laid-back, and they enjoy a relaxed and lenient environment, and they are likely to pay a little bit extra to achieve this. Since the service is designed to facilitate ticket purchases by making them relatively more effortless and rapid, it might be an effective aspect to emphasize when approaching this market.

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">Targeting customers of skateboarding, surfboarding and snowboarding shops could be a good idea. Customers could be given their first text for free so that they only pay the actual price of the tickets without paying the small price premium that is assigned to the service in order to make it profitable. This would potentially generate initial purchases and also awareness of the product, and word-of-mouth to reinforce this effect. Once customers realize the value that the service brings them, they are more likely to use it again, and tell their friends about it.

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">8. **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Web3.0 **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Come up with an QRcode idea for your business **

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">This is the QRcode generated through [] : <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">[]



<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">However, a code that had some connection with the company, something that might share resemblance with the company’s logo on the Facebook advertisement, might be more interesting, and would have more association with the service.

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Come up with a AR idea for Markers and Browser **

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">“ ****<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Augmented reality **<span style="font-family: 'Times New Roman',serif; font-size: 12pt;"> (AR) is a term for a live direct or a indirect view of a physical, real-world environment whose elements are augmented by [|computer-generated] sensory input, such as sound or graphics.” (Wikipedia)

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: normal;">An interesting AR idea for the company could be an application for mobile phones that allows users to navigate to the nearest bus stop or lift pass and bus ticket seller that accept the mobile tickets as a payment method in exchange for the lift pass and bus ticket. The users would hold their smart phones towards roads and streets and then get directions to the nearest relevant venue with the help of arrows etc., similarly to a GPS navigator.

<span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">**PREZI PROJECT :**

<span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">**<span style="background-attachment: initial; background-clip: initial; background-color: initial; url(http: //www.wikispaces.com/i/a.gif); background-origin: initial; background-position: 100% 50%; background-repeat: no-repeat no-repeat; cursor: pointer; padding-right: 10px;">[] **


 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 115%;">References to Prezi: **


 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 115%;">Websites **

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 115%;">[]

**<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">Holmes, N. (2007) **<span style="font-family: 'Times New Roman',serif; font-size: 12pt;">How Social Networks are Changing Consumer Behavior <span style="font-family: 'Times New Roman',serif; font-size: 12pt;">[] <span style="font-family: 'Times New Roman',serif; font-size: 12pt;"> (accessed 2.12.2010)


 * <span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 115%;">Books **

<span style="font-family: 'Times New Roman',serif; font-size: 12pt; line-height: 115%;">Lytras, M. et al (2009) Web2.0 – The Business Model. Springer


 * Thank You !**