Aline+Baconneau

http://prezi.com/-_cdgnjmz-bw/global-entrepreneurship-final-project-aline-baconneau/

I would believe that following strategy would be perfect: AR strategy which i believe is perfect for you

The business I want to set up is a **bioclimatic houses construction** in Grenoble.

The other companies doing a similar business I want to compare my business are //Les Eco-bâtisseurs//, //La maison de demain//,

=__ Part 1 __=

**SEO**

 * //Les Eco-bâtisseurs//** is using the following meta texts:

"Eco-bâtisseurs, experts en construction, maison passive, éconoime d'énergie, habitat sur mesure, bioclimatique, économe, construction, réhabilitation, extension d'habitation, prêt à taux zéro, construction écologique, maison écologique, habitat écologique, habitation écologie, écologique, haute qualité environnementale"


 * //La maison de demain//** uses the following meta texts:

"construction maison carlsbourg,maison bois massif carlsbourg,maison bioclimatique carlsbourg,maison passive carlsbourg,energie maison carlsbourg,bioconstruction carlsbourg,construction maison belgique,maison bois massif belgique,maison bioclimatique belgique,maison passive belgique,energie maison belgique,bioconstruction belgique,construction maison paliseul,maison bois massif paliseul,maison bioclimatique paliseul,maison passive paliseul,energie maison paliseul,bioconstruction paliseul,construction maison luxembourg,maison bois massif luxembourg,maison bioclimatique luxembourg,maison passive luxembourg,energie maison luxembourg,bioconstruction luxembourg,construction maison marche-en-famenne,maison bois massif marche-en-famenne,maison bioclimatique marche-en-famenne,maison passive marche-en-famenne,energie maison marche-en-famenne,bioconstruction marche-en-famenne,habitaion bois,habitation bois massif belgique,habitaion bioclimatique belgique,habitation bioclimatique"

Some websites do not have any meta texts with keywords ( like //**Architecture&Bioclimat**//)

The keywords I would put on my main pages: écoconstruction; écoconstruction; éco construction; maison bioclimatique; constructeur de maisons individuelles; maison écologique; maison à énergie passive; maison passive; habitat écologique; nature; matériaux sains; maison individuelle; bioconstruction; bio construction; économies d'énergie; maison bbc; bbc*;


 * bbc: means houses consuming few energy

I know it is recommanded not to use more than 7 to 12 keywords per page, but as there will be several pages I can split them on the different pasges depending on the content of the page.

**Linking**
I think it would be wise to have links with the following different websites for my business: -With the city hall of Grenoble, -with forums talking about bioclimatic houses, -with organic shops, -with ecologic groups of the area aroud Grenoble -with the website of "la radio nature"

=__ Part 2 __=

**Long Tail**
The long tail I choose is the elaboration and construction of kind of buried houses (just like Hobbits' houses). Indeed, it is the concept of bioclimlatic houses pushed further, and it may interests some people who can find it cool to live in a Hobbit house and people who want to live as closest to the nature as possible.

I could go further with the construction of holliday cottages with this type of architecture, so that people can enjoy spending a weekend or a few days in the nature but with the comfort of a mondern house.

//The design// of the webpage would be something with a lot of green, grass, trees and beautyfull landscapes. It would be quite explanatory, so that people can really see the interest of such a house for them and for earth and il would insist on design.

//For the ppc promotion// in google, I think I would place ppc ads on websites of organic shops located around Grenoble to reach people who are sensitive to the question of the protection of the environment and who feel close to it.

**Landing page**
//**Living with Nature**// Want an economic house? Want a healthy house? Why wait then?

//**Your home in Nature**// Want to have a house build? Choose an economic and a healthy house!

=__ Part 3 __= = =

Web2.0

 * //Les Eco-bâtisseurs//** : they have a website where you can find pictures from their achieved projects, which I think is a good idea, then it gives good examples of what they can do for you. But there is no comment from the people living in these house, which could be even greater.


 * //La maison de demain//**: you can subscribe to a newsletter, which is quite interessant, because you can follow the news on that domain.They also have pictures of what they did. And they have a set of picture from the beginning to the end of a specific project, which is very interesting fro people, they can really imagine what it represents to have their house built by this company.

-> So for my business I would put as well as pictures as comments from the clients to be more efficient.I would also use a newsletter. It is a good way to create a contact with for example people who may want to have their house build and are looking for what they can do, but they are not yet decided what they will do, what company will do it. Such a newsletter can create a link between them and my business. I would aslo put a kind of admin part where people can follow the evoluation of their own project and where then can present us someone who is interesting in building a house with our company and so that they can get something in exchange, for examle some extra feature or service from us.

Presence on Youtube: No one of them is on youtube Presence on Linkedin: not present either Presence on Slideshare: not present Presence on the blogsphere: not linked to any blog Presence on Flickr: not present

I think that wise tags to promote my company would be : the name of the company (Home&Gaïa); éco construction; développement durable; DD; bien vivre; maison de demain; la maison nouvelle; vivre autrement; bien être; économies d'énergies; écologie; futur Even if the businesses I choose to compare my business with are not that present on these websites, especially on Youtube, which can be considered as the base, I have found a video of //**Be Home**// a constructor of Bretagne, an other one from **//LaMaison Kokoon//**, from //**Novosphere Habitat**// (which as several videos on different topics related to their activity), **//Ecop Habitat//**, **//Logiconfort//**, so you can find some biologic and economic house on Youtube.


 * Contribution to the blogosphere**:

Make the first clients create a blog where they put all their experience of building a green house: the search for a company, the choice of the company. The way we helped them, we elaborated the project with them and then pictures of the steps of the construction and comments describing everything.

It could also be a blog on the new way of living: in our behaviors, in our consumptions, in the choice of the home machines, everything linked to what we do and consume in our everyday life.

=__ Part 4 __=


 * Crowdsourcing**:

I do not really see how I can use crowdsourcing with this type of business. Maybe just looking at what people express on the web to know what they expect from their house and how they see it.

While doing the part 5, I realised, that maybe I could crowdsource my market research about a mobile marketing strategy for my business. It would probably be a bit long before getting enough answers to be sure to have a significant sample of people and it should ask people a bit about themselves to be sure the target is good, but then it could be a good solution.

=__ Part 5 __=


 * Networking**

Personnaly I am on Facebook. I also have a blog on skyblog, and then I have a profile on it but I do not use this profile to put information on me, it is only a blog where I put my work.

I believe that being in any professional network would be good. By "professional network", I mean networks where companies describes themselves: a kind of directory. I think my business should also be on more common networks like Facebook, because people are spending a lot of time on such networks. My business would be closer to them.

Part of my target are 35-45 year old couples. I think 30-37 year old people are people who adapted to new technologies such as mobile technologies. So such part of my target could be reached thanks to a mobile marketing strategy. Yet I am not sure people are likely to pay attention to marketing for a house constructor on their mobile phones. Maybe it would be taken as not that professional. But who knows? It may work. I think this idea must not be directly abandoned or developed, but that a study should be done so that I can see if it is really relevant to use such a marketing strategy. I could crowdsource this study, using people on the net, because, at the end, people likely to be sensitive to mobile marketing are people who are also on the net.

