Jennifer

I would believe that following strategy would be perfect: Web2.0 strategy to build a virtual fan community and involve loads of story telling

Jennifer´s business page.


 * 1.**

Every cottage owner or smaller renting company on display with facts about their cottages, pictures, renting schedules, prices, contact information… etc.
 * Business: ** Website for cottage renting in Finland


 * Meta tags: ** cottage renting Finland, cabin renting Finland, mökkivuokraus ( cottage renting –in finnish), stughyrning (cottage renting – in swedish), holiday finland, mökki suomi (cottage Finland- in Finnish), stuga Finland(cottage Finland – is Swedish)

http://www.huvila.net/ code < META NAME = "keywords" CONTENT =lomamökit, loma-asunnot, loma-asunto, vuokramökit, vuokramökki, mökkivuokraus,lomamökkejä, vuokramökkejä, loma-asuntoja, mökki, mökit, loma, vapaa-aika, kesämökit, kesämökki, lomamökki,huvilat, lomakohteet, kämppä, kämpät, eräkämmpä, eräkämpät, Ferienhaus, Feriendörf, Feriendörfer, dörf, Natur,cottage, holiday finland, villa"> code http://www.nettimokki.com/ code < meta name = "keywords" content = "mökki, mökit, loma-asunnot, mökkejä, vuokramökkejä, vuokra, vuokraa mökki, Nettimokki,etsi, haku, cottage, cottages, rent cottages" / code Possible websites for links could be: [|http://www.finnguide.fi] [] www.tripadvisor.com
 * Competitors metatags:**
 * Linking:**

2.
//“Midsummer in Finland”// While you are relaxing at a cottage in Finland, come and experience the midnight sun at Kalajoki midsummer festival 25-26.6 2011!
 * Long tail:** Selling tickets to different kinds of summer festivals in Finland. Every festival would have their own ppc, when the festival is at hand, and at the same time as selling the cottage ticket the customer would get a discount on festival ticket. It would be a package, that would sell a whole “summer in Finland” experience, and why not winter too.
 * Google(or Facebook) ppc: **

3.
See -> PReZi!
 * Web2.0 marketing**

A company blogger, for example a person who travels around and finds new renting objectives could blog about the new objects, post pictures, tell about the good things with the cottages/places.
 * Blogsphere**

**4.**
Croudsourcing could be applied to this business by creating a webpage with all the renting objects, and allowing people to make ratings and comments about the cottages they have been to. Even though this concept already is widely used, it could be extended into allowing people to upload their own pictures from vaccations at the cottages, and tipping people of where to go during their stay at some place, and even making suggestions for others of what items to bring with you and things to look up for.
 * Crowdsourcing**

5.
In this business almost any social network could be used. All from Facebook, to Youtube, to Flickr, toPhotosynth, to Twitter (see->PReZi) Mobile marketing would also be a good idea to think of in this business. People on the road might be looking for a place to sleep, and might find this alternative on a mobile web marketing page. For Twitter, the business could create a twitterpage listing new renting objects, and promotions.
 * Business Networks**

6.
The netgeneration can be included in everything that is done. All from facebookpages to youtube clips. The online booking system would be perfect for NetGen.
 * Net Generation**

**7.**
The company website could function as a place for cottagerenters and naturelovers. You could open a profile and have a map with the cotteges you've visited, and links to your ratings, and pictures of your stays there.
 * Tribes**


 * 8**
 * Web3.0**


 * QRcode:**QR codes could be put around cities that have rental objects in the close environment. The QRcode could be linked directly to the rental webpage, to the rental objects that are in the area. This way anyone visiting the city could get fast information about nice places to sleep in the close environment.
 * AR:**Using for examplephotosynth, all the rental objects could be made into AR objects, and also the surrounding environment.