Tiphaine

i think this is cool for the Web2.0 strategy, it is a novelty idea and sure ready to become CULT with 1000 of followers, but how to achieve? I leave it to your ceative mind :-)

SECTION 1 - Webmarketing

__**Consider your possible future business**__ My business is a customized letterbox company that can change according to events in the year. Basically it is a box that you can put on top of your letterbox in order to customize it.
 * ==> SEO **

- USLETTERBOX [], boite aux lettres, boîte aux lettres, boite a lettre, boîte a lettre, boite a lettres, boite aux lettres americaine, boite a lettre americaine, usmailbox, mailbox, us mailbox, boite aux lettres PTT, normes PTT, serrure PTT, boite aux lettres design
 * __Compare meta data with main competitors__**

- LETTERBOXING [|http://www.letterboxing.org], none

- ﻿MA BOITE AUX LETTRES AND CO [], décore votre boite aux lettres.

mailbox, create your own mailbox, mailbox decoration, letterbox, stylish mailbox, personalized mailbox, mailbox covers, design mailbox, wrapped mailbox
 * __Suggest your Metatags for each main page__**

__**Find possible portals and websites or blogs which would make sense to ask for a link**__ - National mail services - decoration / home websites - Architects websites - real estate agencies
 * ==> Linking **

The aim is to create a new fashion of disposable designed letterboxes. It is a new concept so should be interesting to create an entry on wikipedia. However it is very new so might not be very acurrate yet.
 * __Create an entry to wikipedia on facts__**

SECTI﻿ON 2 -

__**come up with a LT strategy for your offering to the market, complete with content, design, type, and ppc promotion in google**__
 * ==> Long Tail **

The Long Tail strategy would be to attract creative people wishing to enlighten their houses or simply when hosting events, Or businesses that wish to enhance their identity. As the concept isn't well known yet, I would have as keywords: "my own mailbox, simple personal letterbox, creative, special event letterbox, disposable letterbox, self designed mailbox" and would use decoration and fashion magazines to put up some adds. Indeed those kind of magazines are always looking for some new creative forms of decoration & ideas to show to their readers how "in" they are. I would then have a colorfull but simple landing page, with contests such as "create the best halloween letterbox and you get it free". I would also use Twitter as on the landing page so give updates regularly on what's going on and what are the current offers. Finally, I think creating an iPod add could create a buzz as people could create their own model and order them from their phones (if they don't have much time). My Landing page should be showing on one side what has been made, on the other side, how it actually works on your letterbox, and the process in clear and simple words.

__**PPC for your landing page and LT marketing idea**__ To make my concept more attractive to people, I shall add fun games with competitions. -> Design your typical chritsmas letterbox, and if you get most votes, you get it for free -> Vote for your favourite letterbox of the month and get 10% off your next order -> Don't forget to check our twitts to be up to date on our latest offers! -> Bored of being creative? Tell us who you are and our special psychodesigners will send you 5 models among which you can choose!
 * ==> Landing Page **

__**Compare main keywords for promotion refering to what main competitors do**__ I think the main difference is that our competitors already have their own models and customers have to choose. While we insist on creativity and that anything is possible. Their key words are more: us letterbox, letterbox... While ours are: do your own, creative, disposable, simple & personal...

__**Design 1 Google Adwords campaign with title, text line 1 & 2, landing page**__ __**LANDING PAGE:**__ Title: Create your own designed letterbox in 10 minutes! Text line 1&2: Bored of uniformity at home? Wanting to show who you are even in you live in a building? Have your self designed letterbox cover ready in 10 minutes through our website or iPhone add! Don't miss our limited edition deals on Twitter!

__**Design 1 facebook add with image, title and content text**__ Fancy a bit of colour after a long day at work? Come and create your own letterbox display on [|www.iammyself.yolasite.com]





SECTION 3 - Web2Zero

One of my assets is that my competitors are almost non existent on the net, and the few of them are not really into Web 2.0. None of them is very interactive, they keep a very simple classical way of doing marketing so this is a great opportunity for my company to go ahead.
 * ==> Web2.0 marketing **
 * __Compare what competitors do in Web2.0 (check from their websites)__**

__Follow in specifics on their presence in YouTube, Facebook, LinkedIn, Slideshare, Blogsphere, Flickr__ Non existent

__**What would be generic tags needed to promote your company**__ I would need to promote simplicity, and teh fact that those letterboxes are more disposable, meaning you don't have to have them every day, it is more like a decoration depending on how you feel or what you're doing. Which is a good point for Web2.0 as the tendancy is now to share each other's emotions through the web and share what you're doing and how you feel.

> Link to my Prezi Presentation: ===

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