Juan

= = I would believe that following strategy would be perfect: Mobile strategy, i believe a cool easy to be plaid mobile apps would be cool to bring the expert topic to the people, more for image marketing than for hard sales

= I. Web Marketing =

=A/ SEO=

Ø Our business – Anturio Films Ltda.
Anturio Films is a movie producer and a musical arts specialist. This company has already offered a wide range of services: · In the audiovisual sector (documentaries, short and long movies, TV shows): casting, filming, direction, script making, ads, corporate clips…

· In the musical sector: creation of music for movies, advertisements, radio series, TV shows, documentaries, jingles, theaters…

· Others: theater and choreography (directing or consulting), photography, design (PPT, brochures, logos, web pages), event management (concerts, movies festivals), animation. In the future: an arts school.

We have also offered a variety of music and audiovisual services for arts students and professionals, theaters, schools and universities. Most of the TV shows and advertisements are for social causes: i.e fight against HIV, poverty, natural resources conservation, etc, though we have done some commercials and corporative videos. Until now, we have not done any active marketing yet, counting only on word of mouth, and movie festivals where we have participated or earned prizes in the past. However, Anturio is about to begin shooting its first independent long movie. Given this opportunity, we have decided to implement a complete marketing strategy which will have the company’s website as a starting point

.

Audiovisual sector analysis
The audiovisual sector is young in Colombia. There are several dozen successful companies working in the movie-producing sector or some of its “sub-sectors”. A lot of them do not have a proper website: just one photo and one phone number). We will not analyze TV related companies’ sites, as the only sites we can find are those of national companies for which we sometimes work (creating or directing TV programs for them). Furthermore, it is a very closed market where every player already knows each other and no one seems to be willing to go outside of their acquaintances circle, which could mean that there is no point in making a website for TV related services, or that it is a huge opportunity.  Thus, we will analyze here only the largest, internationally successful movie-making companies in Colombia:

** Hangar Films **

 *  <meta name="description" content="hangar films, Colombia Films, Hangar Films, Zoom Producciones, Lobo Feroz Producciones, Film production Colombia , Film production Ecuador, Film production Venezuela, Film production Brasil, Film production Cartagena , Film production Argentina, Film production Chile, Film production Bogota, film production service support Colombia , film production service support Ecuador, film production service support Venezuela, film production service support Brasil, film production service support Argentina, film production service support Chile, film production service support Asia, shootinmg services, shooting services Colombia">  .::Hangar Films::. ||

** Grito Prodducciones ** Grito Producciones.      ||
 * 

** Babilla Cine Films ** ... Este sitio web fue diseñado y desarrollado por: MAILING FACTORY LTDA. www.mailingfactoryco.com mercadeo@mailingfactoryco.com Teléfonos: 320 16 98 - 320 15 56 - 288 13 37 -->   ... ||

Others: **Antorcha Films** **Simon Brand** **Laberinto films** **Dynamo producciones** **CMO producciones**

Music sector analysis
Companies offering similar musical services to us have little to no visibility on the web. Mostly, you can find more or less independent web directories containing names of companies and phone numbers, or a variety of free-lance music compositors and artists offering their services for educational purposes and for events (marriages, parties, etc).

Ø Metatags Recommendations
As we can see, websites of companies in the movie-making sector use a dozen of similar words. Surprisingly, none of these companies use metatags for basic services with high demands (offered by all of them). We could regroup all these metatags under different themes, and then dedicate a web page to each of these themes: · Películas · Composición musical · Documental · Comerciales · Audiovisual · Films Colombia · Arte || **Artes** · Teatro · Danza · Dramaturgia · Artes escénicas · Fotografía · Realizaciones para estudiantes · Realizaciones para profesionales || · Producción · Edición · Cámara (shooting services) · Dirección · Asistencia de dirección · Guiones (scripts) || **Servicios comerciales** · Campañas publicitarias · Comerciales TV y radio · Videos corporativos · Bocinas (audio equivalent of a logo) · Jingles · Música para eventos || · Música original cine · Música original televisión · Música para eventos · Bandas sinfónicas · Colegios || **Nuestras películas** (our movies) · List of movies names, places and awards/festivals || · List of clients ||
 * **Página principal (main page)**
 * **Servicios de producción audiovisual**
 * **Música**
 * ^  || **Nuestros clientes** (our clientes)

As our company develops, we will have to make a similar analysis for the English webpage and including metadata analysis from Latin-American competitors outside Colombia.

Tagcrowd.com Alexa.com Google alerts Google analytics Google adwords Google Trends Google fight Slideshare Seodigger.com Wordtracker.com Overture.com http://www.seomoz.org/rank-tracker

=B/ Linking=

Ø Where to ask for a link
[] [] [] [] Some of these directories ask for payment so a traffic analysis and google analysis related to important keywords of research will have to be done to analyze how important they might be. [] [][] [] []
 * Web directories**
 * Universities with an arts department**
 * Movies festivals**


 * Theaters, conservatories, cultural centers, TV channels…**

Ø Wikipedia entry
Facts on the audiovisual and movie-making sector in Colombia, Colombian contemporary movies, international movie prizes earned by Colombians (among a few others we find our company’s movie director), Colombian contemporary music compositors, and in the future art schools.

Ø National SEO under development

 * http://www.planetacolombia.com/**

= II. Long tail and Landing page =

=A/ Long Tail= Our core business will be related with an Arts School for kids to young adults. In addition to teaching the pupil how to master essential artistic concepts (core proposition), it will propose Arts as a (1) means to develop the pupils’ general learning capacities and potential and as a (2) way of understanding one’s own culture by deciphering its symbolical language. This school will propose classes in several forms of plastic arts, visual arts and music and will be targeting people with middle to high income and transports facilities (this is not always obvious in Colombia) as the classes will be given in a classroom.

=B/ Landing Page= The design should be sober and simple, stating the school’s mission and a minimalist list of the services offered. More details, credentials, company info, etc. will be found on separate tabs/sub-pages.

Also, the moblie phone music composition application shown on the Prezi will be briefly mentioned. On the one hand, it is a serious yet edutaining music creation application (as it will be shown in the Prezi). On the other hand, it might easily look silly and make the whole LP seem like a cheap sales pitch to an older generation of parents if displayed too loudly, so special attention will be required in the way it is mentioned. Most likely, it will be simply mentioned and more details will be given under a separate tab/sub page. Link to mobile app: __https://prezi.com/secure/af55a6fe438779e5e2772391fff3644ab26f084e/__

=C/ PPC for your LP LT marketing idea=

**Google addwords**
A team of dedicated professionals will help you develop your artistic soul. For kids and adults alike.
 * Arts School **

**Facebook Ad**



 * Develop your artistic soul **
 * A team of dedicated professionals **
 * for you or your kids. **

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