Aurélien

My business is an art house movie theatre located in Aix-les-Bains, France.
After searching on Google.fr, the most well placed movie theatres around Aix-les-Bains are : [] The title is  <  title  >  LES TOILES DU LAC  title  > There is no metatag associated to this website.
 * Les toiles du lac**

[] The title is  <  title >  Cinéma Victoria Aix Les Bains  title  >
 * Victoria**

There is no metatag associated to this website.

====**Suggested metatags :** cinéma Aix les Bains, films Aix les Bains, séances Aix les Bains, cinéma d'art et d'essai, horaires films Aix les Bains, movie theatres Aix les Bains, movie showings Aix les Bains====

For Les Toiles du Lac, the website is mentionned in 34 links. For Victoria, there are only 3 links which lead to the website. However, the movie showings of these two cinemas can be found on many other websites (though there's no link to their websites). As a result, it would be important to have links on websites such as :
 * Linking** : I looked for the linking of the competitors using their URL on Google.
 * the website of Aix-les-Bains
 * websites about the cultural events of the region
 * Allociné : the most visited French website about cinema

**2) Long tail**
The long tail strategy would be to organize seasons about old actors, directors and cult films to reflect the history of cinema. This would probably not attract as many consumers as for movie showings of recent movies. However this would build our identity and enable my company to differentiate from the competitors. Besides, this is a way to reach a niche market which is fond of old movies.

**Landing Page**
The design of the landing page would be similar to an old black and white film to represent our special seasons and what makes us different. Moreover, there would be a question which would ask web users to pick their favorite actor or director among different choices. Depending on their choice, it would link to a page with the different movie showings, within one month, including the actor or director chosen. I would also try to upload some scenes or trailers from the movies so that consumers could take a look directly on the website. Design 1 Google Adwords campaign with title, text line 1 & 2
 * For the main website :

Cinéma le Cercle
Retrouvez les sorties ciné d'art et d'essai Horaires | Salles | Bandes-annonces


 * For the landing page :

Cinéma le Cercle
Rétrospectives exceptionnelles Revivez l'histoire du cinéma !

Facebook ad :

[[image:153700_pellicule-cinema.jpg width="151" height="145"]]
Revivez la magie du cinéma d'autrefois et découvrez les nouveux films d'auteurs. Rejoignez les amoureux du cinéma !

**Web 2.0 marketing :**
My competitors don't use their websites as a marketing tool. In fact, they especially rely on general websites to communicate the movie showings of the week. Moreover, they are not present on social networks. However, I think it is important to develop a web 2.0 strategy in order to show what makes us different from our competitors and also to build a community of movie lovers. In this perspective, I would like to create a message board on the website so that users could discuss any topic related to cinema. If this already exists in websites such as Allociné.com, the difference is that members would be from the same region and therefore they could also meet easily in real life. As a result, they would have an interest in keeping in touch with other members and this could lead to a feeling of community. Besides, I would like to keep members involved by asking their opinions about the seasons. Thus, they could vote among different choices to chose the movies they want to see.

**﻿Facebook :**
It would be very useful to have a facebook page. First of all, it would be a good way to get known in the region. Since a facebook member often have a lot of friends from the same town, people from Aix Les Bains would be easily aware of my company. Then, it could be used to keep people updated about current movie showings and special seasons. It would also be useful to put pictures of the premices, the decor so that people could feel the atmosphere of the movie theatre. Finally, I would also use the facebook page to post small quizzes. The five first persons who have the correct answers win a free ticket.

**Flickr :**
I would use Flickr to upload a gallery of pictures which reflect the atmosphere of the movie theatre and which give an outline of the special events (seasons with small conferences involving members of the community, mini festival of short movies from the region...)

4) Crowdsourcing
I would use crowdsourcing for two special events. The goal is to find the movies which could attract as many people as possible even though they would not be blockbusters. As a result, the contribution of members is the first step to reach this goal.
 * Concerning the seasons, I would let members from the website and the facebook page vote for the movies they want to see among defined possibilities.

This would not cost much compared to the price of the rights for "normal" movies and this would also build our identity. On the one hand, students would find a way to show their short movies to an audience. On the other hand, some people would be curious to discover something that they can't see in other movie theatres.
 * Then I would like to organize a small festival, during a week once in a year, about short movies made by students from my region.

5) Business networks
I am on facebook and I am on Linkedln to develop also a professional network.

7) Tribes
cf project

8) Web 3.0
Project:
 * LINK TO THE PREZI PRESENTATION **: []