David+Nucci

**[] or with a hyperlink ** **(works well to add the link, but i would rather embed the prezi into your wikispace, feedback later. lor) ** **1-SEO **
 * Project Prezi link **

__Consider your possible future business __ My business is a renting art Company  based in the UK.

__Compare meta data with main competitors __

According to their Google UK ranking, my other competitors are: Rentingart.com and Gingerwhite.co.uk The first one is an upmarket company, which mainly targets other companies, facilities, venues... The second insists on sensible prices (rental prices from £1.5)


 *  [|http://www.rentingart.com] - It shows up in the first and the second place if we type "renting art" it is also the absolute leader on other national //Google// such as France, USA, Germany... and so on. This is mainly thanks to his simple name. This company is an American one but it is said to be the international leader. Nevertheless Retingart seems to have made strange choices in terms of keyword tags. First, they chose an incredibly huge amount of them. Then, while they work worldwide, all their keywords are in French. In addition some of the key words are very financial, which does not really make sense with their concept.

<meta name="keywords" content="renting art,location d'oeuvres d'arts,oeuvres originales,art émergent,artistes émergents,leasing,crédit bail d'oeuvres d'art,photographie contemporaine,sculpture,peinture,dessin,reproduction,vidéo d'art,aider les artistes émergents support,location art,leasing art,artlease,art-actuel,courantdart,artfloor,artcango,makizart,artsaffaires,art-affaires,location peinture,location d'oeuvres d'art, sculptures,artistes,leasing d’oeuvres d’art,leasing art,leasing oeuvres,leasing tableaux,leasing,tableau, achat, vente , courtage ,art,achat art,vente art,courtage art,courtage en art,courtage d’oeuvres d’art,courtage tableaux,vente d’oeuvres d’art,vente tableaux,achat d’oeuvres d’art,achat tableaux,achat art contemporain,achat oeuvre d'art,location oeuvres,location oeuvre d'art,location art,aménagement bureau,location tableaux,déménagement,location toiles,location sculptures,location peintures,location art contemporain,location oeuvres d'art,location avec option d’achat,location,oeuvres,art contemporain,peintures,ventes oeuvres,vente art contemporain,vente oeuvres d'art,mécénat,collection,antiquités,cayeux,location antiquités,location artistes,location d’art,location arts,locations d’oeuvres,location estampes,location photographies,louer oeuvre,paris,new york,art shanghai, defiscalisation ,sculptures monumentales,sculpture monumentale,financement de sculpture,monumental,art monumental">

> ﻿ < meta name="Keywords" content="office art, corporate art work, rent artwork, hire paintings, art rental, art for offices, renting paintings, hiring canvas, modern art, leasing pictures, prints, art dealer">
 *  [] - Shows up at the fourth place if we type “renting art”. (There is actually another website ranked between //retingart// and //gingerwhite//, but I believe that the second one was not that attractive, since I don't think that their website is well-made enough to attract a large amount of visitors and potential clients.-)

Looking at their "Top Search Queries", we see that more than 60% of Rentingart's visitors looked for them after a marketing event they did at Leroy Merlin, what can be a double-edged element, since nothing says that the people were actually looking for renting art. On the other side, Gingerwhite Queries show us a very interesting element: Almost 10% of their visits come from people who googled 'benefits of displaying art'. We will use that element later...



__S __ __<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">uggest your Metatags for each main page __

<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;"><span style="color: #2f2f2f; font-family: Arial,Helvetica,sans-serif; font-size: 13px; line-height: normal;"><span style="color: #000000; font-family: Arial,sans-serif; font-size: 15px; line-height: 22px;">The maximum number of characters recommended by scrubtheweb.com is 874, while we have here 1313 characters. . As a consequence, it is crucial for **Rentingart** to pick a restricted choice of more comprehensive Metatags. Also since this website is international, it would be wiser to add Metatags in English : <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;"><Art for office, art to buy, art to rent, fine art, art auction, artwork for businesses, exposition leroy merlin >

<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 16.5pt; margin-bottom: 12pt;">I added "Exposition Leroy Merlin" in French, since this event took place in France and because it seems to attract many visitors. I also added "Auction", for bidders can be interested by a new and cheaper way to enjoy mort works of art"

<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 16.5pt; margin-bottom: 12pt;">For Gingerwhite, the Metatags would be more or less the same, except that it would be good to add some metatags areferring to the low prices they offer, such as” <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">For my website I decided to use: <Rental art, art to buy, art to rent, art auction, artwork for businesses, benefits of displaying art, gallery>


 * <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">Linking **

__<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">Find possible portals and websites or blogs which would make sense to ask for a link __

<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 16.5pt; margin-bottom: 12pt;">It would be interesting to have links on websites and blogs about home decoration. Also, I believe that art renting have a "trend-setting potential" as a consequence it could prove lucrative to be mentioned on trendy websites related to trend-setting magazines, such as Cosmopolitan for girls and GQ for men. Both these magazines/websites have sections about home/art/culture/trend... <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 16.5pt; margin-bottom: 12pt;">Also, in order to target a more up-market audience, the Esquire website would be definitely a nice place to be quoted: <span style="color: #0e774a; font-family: Arial,sans-serif; line-height: 16.5pt; margin-bottom: 12pt;">[|www.**gq**-magazine.co.**uk**] [] [] <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">Youtube would be a great media to use. I think of new videos on youtube every time that the art-renting company makes new acquisition. These videos would be Virtual Art Gallery along these lines: []

<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">__Create an entry to wikipedia on facts__ It would be shrewd to use the wikiArt portal in order to match our type of business:

<span style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 115%;">[] <span style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 115%;">Nevertheless I believe it is highly unlikely to assume that people willing to rent artwork will use wikipedia in order to find more information. <span style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 115%;">On the contrary what could prove to be efficient would be to add a couple of lines on every Wikipedia artist page that my company rents or sells. Then, if someone is interested by a specific artist, it would then be easy for him to find our website if he looked for information about this artist on Wikipedia.

<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">__Check alternative SE (eventually specialised ones as well as foreign language ones)__ <span style="font-family: Arial,sans-serif; font-size: 15px; line-height: 17px;">In the UK the 4 most used SE are Google, Yahoo, Msn, Ask. Altavista.uk would also be a good alternative, since it proves to be quite popular in the UK. Nevertheless, if in the future my company works with artists from specific countries such as China, it would then be useful to reconsider these choices and to try to be more visible on baidu.


 * <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">2 **<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">- **<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">Long Tail **

__<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">Come up with a LT strategy for your offering to the market, complete with content, design, type, and ppc promotion in google. __

<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">Since we have seen that a lot of people who looks for rental art type “benefits of displaying art” on Google, I thought of trying to attract people interested in chromotherapy, which is an alternative form of medicine based on the power of colours. People looking for more information about that kind of things would find the landing page presenting art-renting as an unusual and artistic way to feel better by renting various canvas of various colours with various benefit for their home and health. <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">This landing page would attract a certain type of consumer with picky expectations. Using a landing page would be particularly effective as the words ‘chromotherapy’ and ‘feng-shui’ on the main website could discourage our main customer base. The design of the landing page has to be simple and elegant, in order to give easy-to-digest information about chromotherapy. The simpler the better as the target consumer will have little or no prior knowledge of this type of therapy. Finally, I believe that the success of such a long tail highly depends on how well-made is the link between the chromotherapy and pieces of art all along the landing page, in order to create a coherent logic.

**Landing Page**
To make my landing page more interesting, I thought about creating a game based on the personality tests that you can find in magazines. The principle would be to make a match between a person's personality and a pictural genre or even a precise painting: People would be able to answer questions, and to play simple games. Then according to their result the LP will propose a selection of pieces of art suited for that precise person. It is clear that these paintings have to be available on our main website. Even if this game is a pure marketing tool, this marketing side has to be toned down to avoid to sound too pushy.
 * PPC for your landing page and LT marketing idea**

Design 1 Google Adwords campaign with title, text line 1 & 2

**<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt;">Ad for the main website ** **<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt;">Rent Art ** <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 16.5pt; margin: 6pt 0cm;">Enhance your home or office <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 16.5pt; margin: 6pt 0cm;">Renew your walls when you want

**<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt;">Ad for the Landing Page ** <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">A brighter home for a brighter soul <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">Find solace and balance through art
 * <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">The Power of Colors **

Design 1 facebook add with image, title and content text



**<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt;">3.Web2Zero Web2.0 marketing **

<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; font-weight: normal; line-height: 16.5pt; margin: 6pt 0cm;">My main competitors have very fancy websites, nevertheless none of them is on facebook, twitter, flickr… <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; font-weight: normal; line-height: 16.5pt; margin: 6pt 0cm;">In term of technology, they do not really make the most of Web2.0, since they have no forum and no real way to allow people to take part in their website. <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; font-weight: normal; line-height: 16.5pt; margin: 6pt 0cm;">I do believe that this is a brilliant opportunity for my company to take the lead, we do have to create a real community of users through facebook, youtube, flickr and blogger. The more **<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; font-weight: normal; line-height: 115%;">platforms we use the better. See in the Blogsphere and Crowdsourcing section for more details. **


 * <span style="font-family: Arial,sans-serif; font-size: 15px; line-height: 17px;">4. Blogsphere and Crowdsourcing **

<span style="font-family: Arial,sans-serif; font-size: 15px; line-height: 22px;">In my case the blogosphere and a lot of Crowdsourcing could prove to be a real trump card to save time and money.

Here are some examples.

 * <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 17px;">Youtube ****<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; font-weight: normal; line-height: 17px;">: I wish to do a lot of marketing on youtube, for it is cheap and can become viral if it is well mastered. What we need is a series of witty videos. These videos have to be very artistic. To make sure to have a quality work we could organize a contest of videos on a specific thematic. Nevertheless we should pay attention to pick the best videos and the videos which do not hammer home the name of our company, it has to be very subtle. Because at that stage my company won't have a real community, the only solution to find candidates would be to massively spam students from Business School, Art school and Cinema school. The winner(s) will see is video used for our marketing campaign and we’ll receive a reward. That will allow us to have a massive amount of videos with a lot of potential. **


 * <span style="font-family: Arial,sans-serif; font-size: 15px; line-height: 17px;">Plaxo/Xing/Viadeo/LinkedIn: ** I will have to be personally on these websites and to try to be quite active. Also when my company will have employees, I will strongly invite them to do the same.

**Myspace**: Since My space has become a very arty place, it is quite important to have some kind of visibility on it. Nevertheless some other networking website are specialized in the pictural arts, here are the major ones: [] [] [] [] These websites will be useful to be seen, to bond with various artists and to promote the artists we will display.

<span style="font-family: Arial,sans-serif; font-size: 15px; line-height: 22px;">In fact not only a blog would make my company more visible but also it could be cool to organize a new talent search thanks to such a platform. Every month I could promote new artists on my blog by organizing a contest. The best rated artist would have the opportunity to work with my company in a view to be rent by people. <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 19px; margin: 6pt 0cm;">This would be a fantastic way to have new artists every month without even spending hours looking for them. This would create a real community of artists and of art-lovers. In addition these contests would give people a good reason to follow the company through various platforms and would make look my company a little bit less corporate and a bit trendier. <span style="font-family: Arial,sans-serif; font-size: 15px; line-height: 17px; margin: 6pt 0cm;">This would be a fantastic way to have new artists every month without even spending hours looking for them.

**<span style="color: black; font-family: Arial,sans-serif; font-size: 13pt;">Flickr **<span style="color: black; font-family: Arial,sans-serif; font-size: 13pt;">: Quite evidently, my company has to have a Flickr account in order to create a virtual gallery. Flickr would be also a good place to organise a contest in order to discover new artists. Unknown artists would share their work through twitter and then the community will vote in order to select which artists’ work they want to see leased by my company.

**<span style="color: black; font-family: Arial,sans-serif; font-size: 13pt;">Twitter **<span style="color: black; font-family: Arial,sans-serif; font-size: 13pt;">: Being on twitter will enable my company to communicate often and quickly with its followers. Twitter could also prove to be a real treasure trove in term of understanding our clients. Indeed, it would be very easy to Twit questions such as: “What is the exhibition of the year?” “Who do you want to see on our website?”… People answering would give us a real understanding of the artistic trends of the moment.

**<span style="color: black; font-family: Arial,sans-serif; font-size: 13pt;">Facebook: **<span style="color: black; font-family: Arial,sans-serif; font-size: 13pt;">Being present on Facebook is crucial. Apart from posting pictures, news… I thought of periodically organizing quick contest along the lines of what Ikea did. We could tell people that the first 10 persons to “Like” a specific post or picture will receive a gift such as an invitation to the opening night of an exhibition…

<span style="font-family: Arial,sans-serif; line-height: 16.5pt; margin: 6pt 0cm;">**<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt;">5.Networking **

<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 16.5pt; margin: 6pt 0cm;">**Business Networks** I'm <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">personnaly on <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;"> Facebook and I am also co-responsible of the Official Facebook Page of the West End performer Kerry Ellis: <span style="font-family: Calibri,sans-serif; font-size: 11pt; line-height: 115%;">[] <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">That role made me aware of the impact that a mere Facebook Page can have on someone’s career or more generally on a business: When Kerry Ellis recorded her album, we shared some videos of the recording process featuring ex Queen member Brian May. That allowed us to have a lot of interest from very various communities. <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">My point is that we could use a similar strategy for my company. Everytime that my company will work with a new artist, it would be nice to have videos of him explaining some of his paintings and his creative process… Then, these videos would be targeting a broad audience composed by the artist’s followers and by our own followers. <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">For Twitter, apart from giving news to people it could be nice to launch a creative contest. People could participate by twitting us a new slogan, and then the winner would win a three months rental. <span style="font-family: Arial,sans-serif; font-size: 15px; line-height: 17px;">These are only ideas, and I’m sure that many other things could be tried once we have a broader audience.

**<span style="font-family: Arial,sans-serif;">6. ** **<span style="font-family: Arial,sans-serif;">Net Generation **

<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">I think that the Marketing ideas that I developed here are clearly targeted a NetGen. Nevertheless it is clear that renting Art is not especially targeting a NetGen audience. Given that the majority of the NetGen is probably too young to have a sufficient income to rent pieces of art, the idea behind it is that we need to use the NetGen and its competencies to promote my company and its services (Slogan contest, advert contest, presence on most of the social community...) Thanks to the NetGen my company will hopefully become more visible and well known among a more traditional kind of client. I think that most of my clients will be BtoB clients, then I do believe that there is a good match between the NetGen and a lot of firms, which developed a very modern way of working. More and more people of the NetGen are working for that kind of modern companies that could rent pieces of art for an event they organise.

**<span style="font-family: Arial,sans-serif;">7.Tribes ** <span style="font-family: Arial,sans-serif;">Discuss and come up with a tribe strategy for your business (application and content)

**8. WEB 3.0**
<span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">Quite evidently with that type of business I think of a very simple AR application. The principle would be to use a cell phone camera or a webcam to film your walls and to see how it would look with the work of art of your choice displayed on it. If at first I was not convinced by that idea, I quickly realized that it’s not only a gadget if you consider how easy it would be for people to chose a painting knowing exactly its dimensions. Reading on a website that a painting is 60cm/50cm is definitely not the same than actually seeing how it could fit into your house. <span style="color: black; font-family: Arial,sans-serif; font-size: 11.5pt; line-height: 115%;">Users would only need to print a black and white target to use this application.

<span style="font-family: Arial,sans-serif; font-size: 15px; line-height: 17px;">PREZI presentation: []