Louise

= = I would believe that following strategy would be perfect: Web2.0 strategy, build a community of Indonesia lovers through the web = = = = = My business is a __balinese Jewerly shop__ in Grenoble =

the other shops/website i want to compare too since they seem well placed in google are

 * [|www.frombali.com]**
 * [|www.bcbali.com/]**

__The SEO comparison shows me that other schools use keywords:__ Wholesale costume jewelry, wholesale sandals, wholesale jewelry, wholesale silver jewelry, wholesale Indonesia
 * [|www.frombali.com]** uses

Handbags Natural, wooden jewelry, wood Jewelries Fashion, cheap jewelry wholesale, wholesalers jewellery, body jewelries, Shell Pearls jewelry, woman accessories, Bali bag, handmade jewelry
 * [|www.bcbali.com/] uses**

Indonesie, Bali, jewerly, bijou, Traditional, accessories, shop, Grenoble.
 * For my website i suggest to use following keyword combinations:**

Creating a page on Wikipedia is relevant because there is no particular article, only "Balinese Art" but it is mostly on painting. The page should named balinese jewerly.

The LT strategy should emphasis on the discovering of culture. The page should aimed at people who want to go to Bali for tourism.
The name of the page can be "Discovering Bali" with an image of a beautiful landscape. The color sould be warm and of course the page will linked to my website.
 * Landing Page:**

[[image:09243d35-d47b-4a0d-8d51-8ffcb5c8f205_INDONESIA_5_BEACH[1].jpg width="444" height="239"]]

 * PPC for your landing page and LT marketing idea**

__ Discovering Bali - balinese Jewerly __ Discover Bali, the heaven island in Indonesia. Selling of traditional jewerly, shop in Grenoble [|www.balinesejewrly.com]
 * Google Adwords**


 * Facebook Ad:**


 * Web2Zero**


 * Web2.0 marketing**

The compatitors do not use web2Zero on their website. It is an opportunity t**o** differentiate. The goal is to create an web2zero website where people come to discover, play and buy. The competitors are not in the social networks such as YouTube, Facebook, LinkedIn, Slideshare, Blogsphere, Flickr.

It is important to be present on facebook because I think at the beginning friends will help by sharing the link. Then, a profile has to be created in linkedIn and viadeo. Concerning You tube, some film about indonesia can be tag and linked to the website. The idea is to create a contest. It will be named "What I like most about Bali". People will film their experience and put it on Youtube with a tag. The film must be between 1 and 2 minutes and show an example of what the person like about Bali. The top 3 best film will win something. this assesment will be with a vote from the other users and their comment. It is to make people participate.

To contribute to the blogsphere, the website can put some link toward the best blog about indonesia, like the top five. It will benefit to the blogsphere and may be they will talk about the website on their blog.
 * Blogsphere**

I think crowdsourcing has to be used different ways. Fistofall, the video contest is a form of crowdsourcing because people are ask to upload video and to comment end 'like" other video. the crowd choose the winner of the contest.
 * 4 Crowdsourcing**

Then, the user of the website can also comment on the jewerly, give them a note out of five and even share a photo of them with the jewerly and the best clothes they think is good with it.


 * 5 Networking**


 * Business Networks**

The business should be on Facebook of course but also have a special account on YouTube. It is also important to have a twitter account. The use will be to share the coming of new jewerly model, some prommotional offer on the jewerly. Information about travel in Bali will be given as well such as the place to go and also tarif for fly!

Following this strategy, it can be also on a mobile application. The mobile application could give the tarif to fly from your place to Bali at any time. It will be like a comparator but only for one destination: Denpassar, Bali (balinese airport). Moreover, there will be also comment from user of the website on restaurant, bar, beach, museum, town and so on...

I think the like on FB and the ranking of jewerly and also place in Bali appeal to the NetGen because they like giving their ideas about everything.
 * 6**
 * Net Generation**


 * 7**
 * Web3.0**

For AR, I will create an application on smartphone: Take a walk in Bali! By using it pepole can look into their phone and walk in Bali while walking on the street in paris or Grenoble for example.

Also,I will give the user the possibility to print something and take a picture of them with it. It will help them to try the jewerly without going to the shop.

http://prezi.com/dmuvs-ri8qjb/balinese-jewerly-shop-on-the-web/