Stephane+Blas

I would believe that following strategy would be perfect: Mobile strategy, people on events want to be informed in the NOW.

A good friend of myne has created last year an event and communication agency in Rhone-Alpes, specialized in extreme sports. After checking their website, they do not use metatags

link to the prezi presentation: []

** 1. Webmarketing **

The other websites i want to compare to FEEL event spirit : · [|divertysports] · [|proride-agency] · [|differencie] · [|aventuresport] · originalconcept · [|interactifevent] · [|agencetoride] · Like that agency · Ho5park

** SEO comparison : **

· **//diversitysport: //** Incentive, Team Building, évenementiel sportif, Grenoble, Rhône-Alpes

· [|**//proride-agency//**] : no keywords

· [|**//differencie//**] identité visuelle, création graphique et édition, campagnes de communication, sites et solutions Internet sur mesure, référencement, images et animations 3d, conseil, films publicitaire, graphistes, infographistes, creatifs, paris

· [|**//aventuresport//**] aventsport,aventure sport organisation,seminaire montagne,seminaire neige,seminaire ski,incentive neige,incentive alpes,incentive montagne,incentive ski,incentive neige,seminaires sportifs,sport montagne,ski,surf des neige,raid raquette,construction d'igloo,chien de traineau,husky,huskys,incentive husky,incentive traineau a chien,raquette à neige,seminaire ski,team building montagne,team building neige,raids sportifs

· **// __ originalconcept __ //** : organisation, sorties, entreprises, soirees, team building, motivation, geneve, suisse, seminaires, sortie, entreprise, soiree, drh, seminaire, vip, management, Organisation dévénement et soirée, Organisation événements et soirées, Organisation séminaire congrès conférence, Agence dévénement et communication, Agence événementielle et communication, Création événement, Organisation manifestation événement de prestige, Organisation événement entreprise, Organisation dincentives, Organisateur d  incentives Prestige, Event Management Geneva Switzerland, Event Marketing Geneva Switzerland, Création événement, Production évènementielle, Evènementiel

· [|**//interactifevent//**] Seminaire de team building,seminaires de team building,Lyon Seminaires de team building, seminaire de teambuilding, seminaire de teambuilding, animation team building, seminaires de cohesion rhone alpes, seminaire de cohesion,seminaire,cohesion,motivation,animation rhone alpes,motivation des &eacute;quipes, seminaire de cohesion entreprise,communication d'&eacute;quipe, animation seminaire team building,entreprise, esprit d'&eacute;quipe, organisation team building rhone alpes, organisation de seminaire de team building, seminaire, seminaires, team building, motiver les &eacute;quipes,s&eacute;minaire de coh&eacute;sion d'&eacute;quipes, seminaires de motivation d'&eacute;quipe, seminaire de communication d'equipes,seminaires Lyon,animations rhone alpes,jeux team building, jeux cohesion team building, animations seminaires de team building,organisation seminaire de team building,seminaire team building,seminaires team building entreprise,ain,ardeche,drome,loire,haute,savoie,isere

· ** agence to ride: ** no keywords. code · **Likethat agency **: "likethat, mondial du snow, mondial du ski, rock on snowboard tour, kumi yama, taravana, gaylord pedretti, if3 europe, annecy, deux alpes, serre chevalier, moris merle"> code code  code code · ** Ho5park **: no keyword code

**__ suggestions of keywords for FEEL event : __** évenementiel sportif, campagnes de communication, aventure sport organisation,seminaire montagne,seminaire neige,seminaire ski, Event Management, Agence d‘événement et communication, Agence événementielle et communication, Création événement,

** linking: **

·   diversity sport :  [|www.compare-le-net.com]   ;  [|www.pagesinventory.com]  ;  [|www.webrankinfo.com]  ;  [|www.planetgliss.fr]  ;  [|www.viadeo.com]  ;  [|www.seminaires-news.com]  ;  [|www.magazineduseminaire.com]   ;

·   proride:  [|www.dailymotion.com]  ;  [|www.bizinformation.com]  ;  [|www.antoineauriol.com]  ;  [|www.junglekey.fr]  ;  [|www.sportstrategies.com]  ;

·   aventuresport :  [|www.etula.com]  ;  [|www.facebook.com]  ;  [|www.sportail.free.fr]  ;

·    agence to ride :   [|www.facebook.com]   ;  [|www.skipass.com]  ;  [|www.skitrace.com]  ;  [|www.mountain-riders.org]  ;  [|www.zapiks.fr/teaser]  ;  [|www.skieur.com]  ;  [|www.surf.agoride.com]  ;  [|www.test.factionskis.com]

· Likethat agency: [|http://www.downdays.eu] ;

· Ho5park: [|www.bizinformation.com] ; [|www.le65.com/annuaire/evenement-ski] ; [|www.skipass.com] ; [|www.fluofun.fr/snowparks] ; [|www.myspace.com/ho5park] ; [|www.les7laux.com/hiver/] ;

**__ Suggestions for FEEL : __** · [|http://www.downdays.eu] · [|www.skipass.com] · [|www.mountain-riders.org] · [|www.magazineduseminaire.com] · [|www.facebook.com] ** alternative search engines: ** · [|www.bizinformation.com] · [|www.viadeo.com]

Wikipedia: need to create an entry

=  2. Long tail   =

My LT strategy would be to propose incentives of team building specially designed for disabled persons. A specific program would be customized for them, including different sports, with the use of special facilities for disabled persons. After checking google, there is currently no event agency specialized in customized incentives for disabled persons. It is a niche market, but it could be a great opportunity for FREE to position there as a specialist. The targeted customers are both french companies and foreign ones who want to offer a trip to the french alps to their employees that include at least one disabled person. ** Landing page : ** Keywords for the landing page: Handicap; team building; séminaire entreprise; disabled; incentive. **__ Facebook ad linked to the landing page: __**

** 3. Web2 Zero **

As FEEL Event spirit is positioned on extreme sports events, they should use web 2.0 as extreme sports videos are very popular on Youtube and Facebook. · **// __ Youtube and Flickr: __ //** This year, FEEL participated at the organisation of a few events such as the Red Bull line catcher, The Followus TV and the IF3 festival in Annecy. They also have an exclusive partnership with the two best superpipe ski riders in the world, Kevin Rolland and Xavier Bertoni. The strategy would be to use the videos of the passed events to tag the company website on it.

· **// __ Google images __ //** : Tag the company website on the posters and pictures oft he past events.

· **// __ Facebook __ //** : The FEEL facebook page is really basic at the moment. A few suggestions to enhance it: o Use promotional pictures on the profile, with famous ski riders tagged on it. o Become friends with the major players oft he market, and with as many riders as possible. o Post status when events are occurring o Link the company website to he FB page o Update information about the company offers and past realizations.

** 4. Crowdsourcing **

My crowdsourcing idea is directly linked with the mobille strategy detailed at the end of this page.

** 5. Networking **

** Business Networks ** FEEL is present on Viadeo, a professional network website, they are also on Facebook (need tobe developed).

=6. Mobile strategy for FEEL event spirit =

In order to develop a relevant mobile strategy, i focused on the main annual event organized by the company, The Red Bull line catcher whose 3rd edition was this year in January. Link to the event page : [] Using the mobile channel, FEEL can use different tools to  · communicate on the event · keep the event followers informed in the NOW · create interaction with the followers · enhance the sponsorship effectiveness of the event <span style="color: #000000; font-family: Calibri; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">The idea would be to create a smartphone application available from before the event to the after the end of it. As the success of an application is dependent on how many people can use it, FEEL needs to try to reach 100% of the followers who carry a smart phone or tablet devices. <span style="color: #000000; font-family: Calibri; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">It means that the application should be suitable for all theses devices: <span style="color: #000000; font-family: Calibri; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 0pt 35.4pt;">• iPhone <span style="color: #000000; font-family: Calibri; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 0pt 35.4pt;">• iPad <span style="color: #000000; font-family: Calibri; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 0pt 35.4pt;">• Android phones <span style="color: #000000; font-family: Calibri; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 0pt 35.4pt;">• Android tablets <span style="color: #000000; font-family: Calibri; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 0pt 35.4pt;">• Blackberry <span style="color: #000000; font-family: Calibri; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 0pt 35.4pt;">• Windows <span style="color: #000000; font-family: Calibri; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 0pt 35.4pt;">• Nokia

=<span style="color: #365f91; font-family: Cambria; font-size: 18pt; line-height: 115%; margin: 24pt 0cm 0pt;">7. List of the features of the application: =

<span style="color: #4f81bd; margin: 10pt 0cm 0pt 36pt; tabstops: list 36.0pt; tabstops: list 36.0pt; text-indent: -18pt;"> · Outdoor Maps
With an event application, FEEL can create a list of destinations, including venues, partner hotels, and airports using the Google Map platform. In any event, time is scarce, so this feature will help attendees know where they need to be and when.

· **   Stay Connected with the social networks   ** <span style="color: #000000; font-family: Calibri; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 10pt;">With an Event App, followers can easily access FEEL’s social networking pages in the application, such as Facebook and Twitter, the most popular ways to connect with followers prior to, during, and after an event.

· **   View PDF, Photos, Video   ** <span style="color: #000000; font-family: Calibri; font-size: 12pt; line-height: normal; margin: 0cm 0cm 0pt;">This feature allows followers to view PDFs from speakers, organizations, or venues directly from their mobile device before or after attending the event.

· **  Local information about Restaurants & Activities   ** <span style="color: #000000; font-family: Calibri; font-size: 12pt; line-height: normal; margin: 0cm 0cm 0pt;">Followerss value local information to help them get the most out of their leisure time. The idea is to offer local listings of attractions, restaurants, retail shopping and activity information to promote local tourism.

· **  Send Live Messages   ** <span style="color: #000000; font-family: Calibri; font-size: 12pt; line-height: 115%; margin: 0cm 0cm 0pt;">This features allows FEEL to directly send out messages to each participant through the application. the event schedule changes often, so FEEL will be able to quickly adapt to change by getting the word out via mobile. This could save lots of man-power in positioning people.

= 8. Benefits of a mobile strategy for FEEL  =

· **  Ecological impact   ** No longer do followers need to carry large amounts of printed material. Take advantage of the popular smart phones & tablets devices to extend event information directly to followers and participants.

· Enhancement of planning and schedule
Apps allow staffs to easily create custom schedules from sometimes complex meeting structures.

· Event information can also be easily viewed from the app.
o view an interactive plan of the place where the event takes place o View event Brochure <span style="line-height: normal; margin: 0cm 0cm 10pt 54pt; tabstops: list 54.0pt; text-indent: -18pt; vertical-align: baseline;"> o Learn about event-specific sponsors promotions

· Increase Event ROI
The aim of this mobile strategy is to turn a mobile App from a cost factor to a revenue driver. FEEL simply has to offer this app sponsorship opportunity to the event sponsors for high exposure.

· **  Promote Mobile App Sponsorship   ** Sponsors will get better ROI through this app sponsorship. On average a smartphone user checks his or her phone at least once every hour. By getting in front of potential buyers with a mobile app, FEEL sponsors will get more business inquires.

** Conclusion ** With this application, many opportunities are created for sponsors to get noticed over the course of the event. The result of an app is an enhanced participant experience and increased ROI for FEEL sponsors and exhibitors. But it doesn’t end there. FEEL can also keep the app handy to bookmark favorite participants to get in touch with after the event. Apps help make that first contact, not the last!

= References  =

· []

· Competitors websites: o <span style="color: windowtext; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%;">[|divertysports] o <span style="color: windowtext; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%;">[|proride-agency] o <span style="color: windowtext; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%;">[|differencie] o <span style="color: windowtext; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%;">[|aventuresport] o <span style="font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%;">originalconcept o <span style="color: windowtext; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%;">[|interactifevent] o <span style="color: windowtext; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%;">[|agencetoride] o <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt; line-height: 115%;">Like that agency o <span style="font-family: 'Tahoma','sans-serif'; font-size: 10pt; line-height: 115%;">Ho5park