Chloe.GEORGE

I would believe that following strategy would be perfect: Web2.0 strategy

http://prezi.com/presentation/chloe.george@grenoble-em.com/b8noolj/

WEB MARKETING PROJECT


 * ==__SEO__==


 * //__PROJECT__//**

The project is a current one, that i started about one year ago. The idea was to create a small brand offering hand-made beanies on a fair trade basis. Beanies are meant for ski/snowboard use. First collection, was commercialized last winter, a web-site was also created with wix.com website creation tool. As i'm actually seeking for new people to knit the beanies, the project is in stand-by this year.Same thing for the website, that i stopped two months ago. A sample still be seen on www.wix.com/chloechx/chloe.

__//**MAIN COMPETITORS**//__
 * **Coalheadwear.com :** none
 * **Kaskofsweden.com** : none
 * **Myne.fr**:bonnet fait main, personnalisation, laine, tricot, création, tessa worley, cadeau personnalisé, unique
 * **Bonnet-company.com:** bonnets, ski, couvre-chef, hiver echarpe, bonnet, bonnet casquette.

__//**SUGGESTED METATAGS**//__:


 * Main page: //bonnets, commerce equitable, ski, snowboard,// fare trade, tricot,
 * Products: laine, fait main, commerce equitable, bonnet, bonnets, cashmere,
 * Riders: //chamriders.com, chamonix, baps causse, pvs, mickael lamy, perfect movment,//
 * Shops: chamonix, sole bootfitting, le vert hotel, bonnet chamonix, commerce equitable chamonix,

__//**POSSIBLE LINKS**//__
 * Mountain sports communities : skipass.com,skieur.com
 * Mountain sports blogs: chamriders.com
 * Wikipedia page : what is Wow Headwear? History, philosophy, collections


 * ==**__LONG TAIL__**==

The long tail strategy would be to reach all people sensible to fare trade products. come up with a LT strategy for your offering to the market, complete with content, design, type, and ppc promotion in google

Design 1 Google Adwords campaign with title, text line 1 & 2 Design 1 facebook add with image, title and content text
 * Landing Page**
 * PPC for your landing page and LT marketing idea**