Marie+Vignau

Entrepreneurship and the Web, support, enhancement, chance and survival through tools and cyberaspects

=**1-****Webmarketing**=
 * SEO**
 * Consider your possible future business:**

As a seller of teas called "My Tea Time", i would like to sell my teas not only in my tea restaurant but also on the Internet and to make me known for tea consumers What makes my business diffrerent from my competitors, is creation of customer's own tea among a wide range of flavours on the website.

A lot of tea sellers are highly present on the internet, organised in online shop:
 * Compare meta data with main competitors:**

Keywords: Tea selling,tea for sale,tea for sale online,buying tea online, tea,teapot,herbal tea,tisane,green tea, mint tea,tea Paris,tea box, tea recipes,black tea, red tea, chinese tea, white tea, tea shop, tea casket, tea beneficial effects, matcha tea, china tea, japonese tea, tea virtue, tea quality, organic tea, jasmin tea, tea sachet, france tea, drinking tea,tea health, ceylan tea, infusion tea,tea preparation, japonese teapot, oolong tea, tea properties, rooibos tea, vrac tea, yunnan tea, india tea, darjeeling tea, sencha tea, earl grey tea, flavoured tea, the road of tea, tea leaf
 * 1- Le Palais des Thés (French company) **

Keywords: achat thé, vente tisane, achat tisane du guide, dégustation de thé, vente passe-thé, vente boule à the, vente tisane, vente thé en ligne, catalogue de thé, magasin de thé, thé en vrac, the en dosette, tisane en vrac, tisane en dosette
 * 2- Le Comptoir du thé (French company) **

keywords: thé, the, thés, thes, boutique de thé, boutique de thés, acheter du thé, Earl Grey, Darjeeling, yunnan, théière, thé vert, earl grey, darjeeling, oolong, wu long, vente de thé, théières, jasmin, camélia, thé rouge, thé blanc, thé noir, parfumé, parfumés, thés blancs, thés verts, thés parfumés, thés noirs, thés rouges, thés aromatisés, thé de chine, thés de chine, corée, népal, sikkim, théière, aromatisé, assam, achat thé, cadeau, cuisine, tea, tasse, cup, acheter du thé, infusion, thé rare, thés rares, infusions, montseren, taster, dégustation, samovar, chanoyu, gong fu cha, service à thé, tea set, inde, chine, japon, tasting, cérémonie du thé, Earl Gray, livre, livres, formose, taiwan, thé de ceylan, mincir, maigrir, teatime, bol, recette, recettes, pu erh, paiement sécurisé, the, idées cadeau, cha, idée cadeau, cup, cadeaux rares, vert, cadeau, gong fu, théière, théières, art de la table, samovar, idée cadeaux, idées cadeaux
 * 3- Admirable tea boutique (French company) **

keywords: boutique th&eacute;, achat th&eacute;, vente th&eacute;, th&eacute
 * 4- TeaMo Thé: **


 * Suggest your Metatags for each main page**
 * Welcome page "Who are we?":** tea, bying tea, tea selling, tea for sale online,buying tea online, make its own tea, create tea, france tea, tea restaurant, tea shop, tea tasting, drinking tea, tea recipes, best tea ever, expert advises, tasty tea, tea time, conviviality, organic tea, the road of tea


 * "Our teas" page:** herbal tea,tisane,green tea, mint tea,black tea, red tea, chinese tea, white tea, tea casket, tea tasting,matcha tea, china tea, japonese tea, qualitative tea, jasmin tea, tea sachet, oolong tea, rooibos tea, vrac tea, yunnan tea, india tea, darjeeling tea, sencha tea, earl grey tea, flavoured tea, ceylan tea,


 * "Create your tea!" page:** make its own tea,create tea, recipes tea, wide range of choice tea,


 * " Tea and Health" page:** tea beneficial effects, tea virtue, tea quality,tea health, infusion tea,tea preparation, japonese teapot,tea properties, tea advantages, anti-oxydant


 * "Buy your tea" page:** fast delivery, home delivery, safe payment, easy payment, payment after delivery, payment online, box tea offered


 * "Forum" page:** testimony, customer satisfaction, tea advises, share tea recipes, sharing tea recipes, share recipes, sharing recipes, tea story, tea stories


 * Linking**
 * Find possible portals and websites or blogs which would make sense to ask for a link**

We should appear on M**ademoiselle Thé**, a tea consumer website very famous in the tea world, covering facebook and twitter: [], [], [], our competitors Le Palais des Thés et TeaMoThé are already quoted inside, as a proof of quality It is necassary for My tea time to be quoted by this website, a reference in France for tea We should appear on health website, women forum based on health and gastronomic issues such as forum "au féminin. com": [], women magasine online, on the page Health, [] on the form of banner add

The aim is to create a new way of selling and consuming tea, tea is considered as a component of a recipe, the customer is actively involved in the recipes' ingredients. he can share ideas and recipes, ha can discover what tea he is consuming thanks to the focus on the tea origins, on the tea virtues... It is a new concept so should be interesting to create an entry on wikipedia. Check alternative SE (eventually specialised ones as well as foreign language ones)
 * Create an entry to wikipedia on facts**

=**2-** **Long Tail**= =**come up with a LT strategy for your offering to the market:**=

My online shop can be related with a specific offer: create your own tea: choose among a lot of flavours (fruity, flowers, spicy...)and a lot of kind of tea (green, red white and black). A specimen will be send to the customer before the purchase. Tea certified 100% organic To be an interactive website, tea recipes competitions will be organised on the Forum page On the facebook page, tea recipes competitions will be also organised. Not only a recipe is expected but also a poem about the feeling you have drinking this tea in order to arise desire of customers for this recipe. The winner will be the recipe owner with the more "I Like", he will win a teapot and 5 free recipes On twitter, people would share their favorite recipe, advising people to taste it or to make a better one In the long term, best customers could be enrolled in order to be a "tea ambassador": in exchange of a one year free tea and presents such as tea pot, they sould organise "tea time sales" in thier place. It is a way to materialise the relationship between the online shop, the consumers on line and the experience of tea time which is an experience of sharing and conviviality. Customers in such meeting, could talk about tea, create and basically taste their creation. They could write their satisfaction and advise on the Forum website, on the facebook page and on Twitter. A "cook" page could be added to the website, based on recipes from tea such as tea cakes, green tea ice cream...A kind of forum wher customers could share and advise each other. Some specific tea, well known for cooking will be advised for purchase. A mobile application will be introduced, in order to be informed just in time of the most famous recipes, of the tea competitions, you could play to invente your dreamed recipes and contest it with other players, and in order to buy tea (the customer could be informed of the tea delivery, just in time, if there is any lack of stock...) Links will be implemented on Google, yahoo, MSN, Aol...


 * complete with content, design, type, and ppc promotion in google**

The page will be organized as a recipes book,especially at the opening of the "Our teas" page. A picture for one tea, the story and origin of each tea when you click on the desired tea, you travel through the tea On the "Forum" page, customers and visitors can share recipes based on tea or recipes of tea they have created, participate to the best tea recipe competition

Design 1 Google Adwords campaign with title, text line 1 & 2
 * Landing Page**
 * PPC for your landing page and LT marketing idea**


 * Design 1 facebook add with image, title and content text**

Create your own tea among a choice of more than 50 flavours and teas! Fruity, Flowers, spicy, green, red, back or whatever tea you may have already dreamed about will infuse now in your own cup of tea! Tasty, high quality and organic tea are our engagements for an unique experience at home
 * "My tea time", the world tea is yours **

=**3-****Web2Zero**= =**Web2.0 marketing**=
 * Compare what competitors do in Web2.0 (check from their websites)**


 * Follow in specifics on their presence in YouTube, Facebook, LinkedIn, Slideshare, Blogsphere, Flickr**

Le Palais des thés has a facebook page: [], 6547 people like it Some plays and competitions for specific events like Valentine's day are organised on this page some links on the director's website : [] wher you can have the historic of each tea, a personal relation with this man who tell you his trip to find new teas Customers write some advises, some thanks and appreciation, photos of tea fields around the world, photos of tea box and new flavours,

TeaMo Thé ([]) has a facebook page: [], 516 people like it promotes the new products, is a place for debates between consumers and a way for asking questions to the enterprise

The other competitors are not really present on web2.0

Put the emphasis on: - The customer create and then order his own tea: creation of recipes and combination of tasty teas and tisanes. . - The customer can benefit from other customers'advise and share his own recipes and advise - An easy purchase
 * What would be generic tags needed to promote your company**

What could you contribute to the blogsphere?
 * Blogsphere**

The forum page is a real platform for debating about tea, how to consume tea differently, how to cook tea, tea properties. Customers make the website dynamic by debating, sharing recipes. They help my business to find new recipes, popular recipes, crazy recipes that i wouldn't have imaginated without their involvement and likely to be bought.

=**4-** **Crowdsourcing**=
 * How could you apply crowdsourcing tools for your offering**
 * Come up with a strategy on how to crowdsource your business**

I could apply outsourcing by getting customers involved in the forum page of the online shop. They could invent and advise some of their best recipes not only on the website but also by editting them on facebook and twitter. that is a way to make the online shop more visible. Moreover, tea recipes competitions will be organised. Not only a recipe is expected but also a poem about the feeling you have drinking this tea in order to arise desire of customers for this recipe. The winner will be the recipe owner with the more "I Like", he will win a teapot and 5 free recipes On twitter, people would share their favorite recipe, advising people to taste it or to make a better one Everything will contribute to make the concept more visible through the customers action. They create, they share through the all SE they master. By doing so, they contribiute to make the online shop visible on SE that they master better than me To crown it all, as I said before, best customers could be enrolled in order to be a "tea ambassador": in exchange of a one year free tea and presents such as tea pot, they sould organise "tea time sales" in thier place. It is a way to materialise the relationship between the online shop, the consumers on line and the experience of tea time which is an experience of sharing and conviviality. Customers in such meeting, could talk about tea, create and basically taste their creation. They could write their satisfaction and advise on the Forum website, on the facebook page and on Twitter.It is a way of extending costless sales points.

=**5-** **Networking**= =**Business Networks**= I am in Facebook In Twitter
 * In which social networks are YOU in**

Google, yahoo, MSN, Aol...
 * Research which social networks would be making sense to be part of and how**

in order to be informed just in time of the most famous recipes, of the tea competitions, you could play to invente your dreamed recipes and contest it with other players, and in order to buy tea (the customer could be informed of the tea delivery, just in time, if there is any lack of stock...)
 * Evaluate the relevance of a mobile marketing strategy**

When a customer create a great tea recipe he can broadcast it on twitter and advise the twitter networkers to buy it on the website.
 * Come up with a Twitter business idea**

=**6-** **Net Generation**= The Web 2.0 makes my tea shop well known because the internet is a costless and worldwise tool, used all over the world. Good tags make sure to make me known by tea customers and consumers. I can touch people who can't buy tea in my shop because they are not from Paris. Web 2.0 enables to enlarge my target. All the people interested in tea, writing my keywords on Google, Aol, yahoo, MSN, would be redirecting on my onlineshop.
 * How well do you intergrate NetGen compencies into your enterprise:**

Creating an online shop is a way of spreading my targets, enlarge it. it is a way to make this latter very reliable because of a more funy way to consume tea tahn in the shop, because an easy and safe purchase, from everywhere with a computer or a mobile application for any person interested in tea, new tasty recipes,
 * How well do you target with your services and solutions a NetGen clients**

=**7-** **Tribes**= My forum page should be a reference for tea consumers where they could share advises, recipes, tea properties, participate in "tea challenges" broadcasted on facebook and twitter. The goal is to gather all the traditional tea consumers and new ones in search of fun ways to consume this traditional drink. and to make them buy my teas!
 * Discuss and come up with a tribe strategy for your business (application and content)**

=**8-** **Web3.0**= A QR code can be inserted on the tea pocket sent to customers. If one of their friend is interested in this receipt he can scan the QR Code with his mobile. Then he will be redirected on the website, on the purchase page. Thz QR code should inform about the recipe, the components in order to arise desire for creating one own's tea Thanks to this code our customers can encourage their friends to buy the tea they have created thanks to the code on the tea pocket and a mobile application. The tea pocket is directly connected to the online shop. Come up with a AR idea for Markers and Browser
 * Come up with an QRcode idea for your business**

The Wikileaks Effect
Wikileaks Founder Julian Assange is facing extradition to Sweden on rape charges, and possible criminal charges in the U.S. The Wikileaks site was almost hounded off the Internet in December, and it's not clear what the fate of Wikileaks will be. Assange threatens more damaging information to come should he or the site he founded meet an untimely