Adrien

I would believe that following strategy would be perfect: Mobile strategy this could add on with AR


 * SEO**

__**Consider your possible future business**__:

It could be a shop in Lyon (one of the biggest city in France, 1h from Grenoble) which sales snowboards and snowboards features. The name could be "The AP snow shop".

There are about 5 snowshops in Lyon. The main ones we can find on the internet are : "abs", "addicted", "advice", "Namaste".

For this exercise I chose the two main competitors which are "Abs" and "Addicted". In fact they are the biggest shops in town and are very well known. Besides they both have a very good website.

For "Addicted" I found 6 meta keywords : code snowboard 2011, snowboard shop, acheter snowboard, achat snowboard, planche de snow, boutique snowboard code For "abs" I found 17 meta keywords;

code abslyon,abs,skate,sk8,snow,snowboard,achat,vente,shoes,chaussure skate, chaussure,ride,boots,lunette,ski,surf,video skate" code For my shop (The AP snow shop) I would suggest:

APsnow, AP, TheAPsnowshop, AP Lyon, snow Lyon, snowboard, snow features, bottes de snow, planche,


 * Linking**


 * __Find possible portals and websites or blogs which would make sense to ask for a link__**

I think that it would be obvious to have links on snowboarders blogs or on ski ressorts website. For example, we can also have a link on the Facebook page of the pro snowboarders who would come the saturday afternoon in the shop (you have to see "Longtail"). Besides there are snowboards' magazines website which are often checker by the people who are crazy about snowboarding. For example:

[]/

http://www.snowsurf.com/


 * Longtail**

For example every week we are going to invite pro riders who are going to speak with teenagers (our target actually)**.** The pro riders will give tips to the kids about snowboard tricks. The ppc promotion could be: "Come and meet pro-riders every saturday afternoon" Facebook ad: //"Wanna buy the best snowboards in town? Come to The AP snow shop"//

The picture :




 * 3- Web2Zero**

__Web2.0 Marketing__

My main competitors are present on websites such as Facebook and Twitter. I think it is possible for me to have a better positionning on those websites. In fact they only have Fan pages and you can not interact directly with them.

Here are the links we can find on my competitors' webistes:

For Addicted : [] []

For ABS : [] []

__Blogsphere__

It is very important for me to have a good positioning on the web. I'll have to upload my Facebook page as often as possible. It could be interesting to take some pictures of the pro riders talking to the kids in the shop and upload it on Facebook. Besides, I could take a video of them in the shop and put it on YouTube.

__Mobile Strategy__

To me it could be very relevent to have an Iphone App. In fact, the customers we are targeting are mainly youngsters which often have Iphones. In the App customers will be able to find the new collections of board for example. Besides, on every friday at 5 p.m customers will discover which pro riders would come on saturday afternoon!

__Web 3.0__

According to my strategy, it could be interesting to offer a snowboard game on the Iphone App. In fact, within the game the brands we sale will be present. As our main target are youngters and teenagers it is a good idea to make them loyal to the shop.

Prezi : []