Tony

I think this should be ideal to be supported through the NOW and FAST, I would believe that following strategy would be perfect: Mobile strategy

A BIOMETRIC PAYMENT SYSTEM FOR MAKING ONLINE PAYMENTS, AND FOR PAYMENTS IN SHOPS AND STORES.
 * 1.**

USING A FINGERPRINT SCANNER WOULD BE AN OPTIONAL PAYMENT METHOD TO REPLACE CREDIT CARD PAYMENTS IN BOTH CASES. POSSIBLY SAFER AND MORE CONVENIENT.

USED IN NORTH AMERICA (PAYBYTOUCH) WHERE USERS GOT AN ACCOUNT AT A SPECIFIC STORE WHERE USERS USED THEIR FINGERPRINT IN MAKING PURCHASES. ONLY USED IN STORES HOWEVER.

NOT YET USED ON THE INTERNET, WHICH MIGHT HAVE A LOT OF POTENTIAL. IN-STORE USE ALSO POSSIBLE IN AREAS WHERE NOT YET IN USE.

General keywords : biometric payment system, fingerprint scanner, fingerprint payment. However there are only only companies that provide the devices - which can not be seen as competitors -, and companies such as Wall Mart etc that have tried the system in their stores and shops, but their websites do not generally have it as a keyword. Since there are no companies that offer the service online there are no keywords in this case.

BioPay and Pay By Touch are two companies that offered biometric payment services

While BioPay (now owned by Pay By Touch) focuses on providing a biometric system for consumers' checking accounts, Pay By Touch is taking a larger approach and giving consumers a link to their credit or debit card accounts for even greater convenience. Both are no longer operational.


 * 2.**

Long Tail : IN-STORE PAYMENTS THROUGH BIOMETRIC PAYMENT SYSTEM, NOT ONLY ONLINE.

GOOGLE AND FACEBOOK AD: WANT CONVENIENT AND FAST ONLINE PAYMENTS? FREE GINGERPRINT SCANNERS FOR FIRST 50 BUYERS.

=**OTHER OPTION**=
 * BUY BUS TICKET AND SKI PASS TO SKI RESORTS WITH A MOBILE PHONE**

//**Webmarketing**//
 * 1**.


 * SEO**


 * Consider your possible future business**

When buying a bus and a lift pass to a ski resort from Grenoble Bus Station (gare routiere), people have to show up very early and stand in line potentially for a long time, hoping to get a ticket. There is also an option of booking/buying them on the internet, or at the station in advance.

For downhill skiing, prices range from €19.50 for Méaudre to €37 for Alpe d'Huez or Les 2 Alpes. The transport plus pass package cannot be exchanged or reimbursed, so it is a good idea to purchase tickets the day of departure.


 * Solution** : People can buy a bus ticket + lift pass with their cell phones, allowing them to get their tickets in advance, and to avoid queueing in line (in which case the station and the website (SkiLigne Web) are both a competitor). Buying a ticket with your cell phone is convenient for people who show up early and do not want to stand in line, and want to secure their place on the bus. It is also more convenient than buying ticket online since you will have both the bus and ski tickets on your phone and will not have to make online transactions and priting a ticket.


 * Compare meta data with main competitors**

SkiLigne Web **Metatags** on : http://www.cipra.org/ccalpsresearch/skiligne-transisere/

code < meta content = "The frequentation of ski resorts in Isère is important, especially during winter holidays and week ends. Most of them suffered from bad public transports services and connections. People mainly use their car to access to ski resorts and generate important traffic jams in the valleys and in the surroundings of Grenoble. Skiligne TransIsère is a combined product (roundtrip ticket + ski pass) sold at the central bus station. Ski passes are negociated with ski resort at special prices" name = "description" /  >

code

The Isére website is another website that offers affordable vacations to different resorts in the Alps on : http://en.isere-tourisme.com/site/index-1-2.html However this site offers longer vacations, that include accommodation and six-day ski passes, and is not targeted at people who are interested in buying a lift pass and a bus ticket for daily use. This site does not have **metatags**.


 * Suggest your Metatags for each main page**

lift pass, buss ticket, ski resorts, and names of different ski resort options, snowboarding, downhill skiing

//**Linking**//


 * Find possible portals and websites or blogs which would make sense to ask for a link**

PLAY GRENOBLE : http://www.grenoble-tourisme.com/ SKI GRENOBLE: http://www.j2ski.com/ski_resorts/Airports/Ski_Resorts_Near_Grenoble_Map.html GRENOBLE.FR : http://www.grenoble.fr/ ISÉRE : http://en.isere-tourisme.com/site/index-1-2.html

and different hotels in Grenoble


 * Create an entry to wikipedia on facts**

The entry about the service attributes could be more relevant on Wikitravel where activity and transportation related issues are discussed


 * Check alternative SE (eventually specialised ones as well as foreign language ones)**

There are no others that offer a mobile solution for buying tickets for transportation and lift passes


 * 2**.

//**Long Tail**//

The service offers the possibility to buy only single or return tickets to destinations and for travelling within Grenoble via tramway and busses, without having to buy a lift pass.

//**Landing Page**//

//**PPC for your landing page and LT marketing idea**//

Posters at tram and bus stops. Ads on websites, such as[| l'Office de Tourisme de Grenoble]


 * Design 1 Google Adwords campaign with title, text line 1 & 2**

//"//**//Buy a bus ticket and lift pass with your mobile phone//** //Secure your place on the bus, and buy a lift pass conveniently.// //Keep your ticket safe in your mobile phone, avoid receipts.//

Same ad as for Google, it is concise, informative, and easier to read than longer ones which people ignore on Facebook
 * Design 1 facebook add with image, title and content text**




 * 3**
 * Web2Zero**

//Compare what competitors do in Web2.0 (check from their websites)// //Follow in specifics on their presence in YouTube, Facebook, LinkedIn, Slideshare, Blogsphere, Flickr// //What would be generic tags needed to promote your company//
 * Web2.0 marketing**

Web 2.0 is often making headlines, but the fundamental question is whether or not it makes money. It is important to understand what is different about Web 2.0 and how the differences can benefit an executive, a small business owner, or an entrepreneur, and how it offers ways of creating new opportunities on today's Web.

Skiligne TransIsére has no presence on Youtube, Facebook, LinkedIn, SLideshare or Flickr. However they do have a page on www.cipra.org, which is a website targeted to those interested in travelling in the Alps, but in terms of Skiligne TransIsére, their site is not very informative - even to the degree that it might be safe to argue that they are not a direct competitor, as their main objective is to provide an access by public transport to the major tourist winter sites in Isère. They might even be a good partner in the mobile ticket business, as they already posses important information regarding the area and different functional and administrative issues that might be relevant. Isére does have a presence in diffferent media, but it is not relevant in this case as they are related to the region itself and not the services that are offered.

//What could you contribute to the blogsphere?//
 * Blogsphere**

"The **blogosphere** is made up of all [|blogs] and their interconnections. The term implies that blogs exist together as a connected [|community] (or as a collection of connected communities) or as a [|social network] in which everyday authors can publish their opinions. Since the term has been coined, it has been referenced in a number of media and is also used to refer to the Internet." (Wikipedia)

Due to the demeanor of the service, it is not relevant to have a significant presence on blogsphere. However travellers, and tourist in general are often interested in the opinions of other people when they seek information about a specific destination, and having some information about the service that is being offered here might be beneficial to the company, as it would generate visibility and possibly interest towards the service. But mainly, at least in its initial stages, the service would be targeted to those who are looking for daily trips to certain destinations, and buying their ticket at the train/bus station in Grenoble in the morning. At this stage people would be informed via posters. In terms of blogsphere, the effects of word-of-mouth would be relied on in the beginning.


 * 4**
 * Crowdsourcing**

How could you apply crowdsourcing tools for your offering Come up with a strategy on how to crowdsource your business


 * "Crowdsourcing** is the act of outsourcing tasks, traditionally performed by an employee or [|contractor], to an undefined, large group of people or community or a crowd, through an open call." (Wikipedia)

In terms of crowsourcing, the influence of word-of-mouth is critical in this business, as people tell their peers about the benefits of the service.


 * 5**
 * Networking**

//In which social networks are YOU in// //Reseach which social networks would be making sense to be part of and how// //Evaluate the relevance of a mobile marketing strategy// //Come up with a Twitter business idea//
 * Business Networks**

Currently I am on Facebook, Myspace, and I frequent several music and movie blogs where I have registered as a member. I also have a Photobucket account, where I can upload photos and share them on the blogs with an embedded code. I also have a Youtube account but I have not uploaded any of my own videos. I have a Spotify account where I have added friends and some unkown people with a similar music taste, on where we can share our playlists. I do not have a LinkedIn account, but I think it would be a good idea to have one since it a good way networking method, and more official than Facebook.

The **//relevance of a mobile marketing strategy//** might be high in this business, since it would be a good way of informing people about the service. However, it might be very costly and the "return-on-investment" might be very low since there is no way of being able to determine which of the people who the marketing efforts are targeted to will actually even consider using the service. If there would be a way to get access to student mobile numbers, then immediately the strategy would become more effective. However, there are ethical issues involved with this. In general, the relevance of a mobile marketing strategy depends on the demeanor of the service or product that is in question.


 * //A Twitter business idea//** has similar issues in terms of this service, since it is very difficult to actually reach the relevant customers on twitter. Having a presence on Twitter could still be important, because some visibility is still better than none at all. First, having an account on there with the relevant information regarding the srvice would be essential, and then adding as many contacts as possible, and more importantly contacts that might be relevant in this case. Howeverposting "ads" on Twitter might be seen as intrusive by some users and therefore have a negative impact on the image of the company.


 * 6**
 * Net Generation**

How well do you intergrate NetGen compencies into your enterprise How well do you target with your services and solutions a NetGen clients


 * 7**
 * Tribes**

Discuss and come up with a tribe strategy for your business (application and content)


 * 8**
 * Web3.0**

Come up with an QRcode idea for your business Come up with a AR idea for Markers and Browser